Business Development Representative

About the Sales Team at Cova!

The Cova Sales team works to engage prospective and existing customers to drive revenue for the business. We are a fast-paced and nimble team that must be quick to respond to market changes in an exciting and ever-evolving industry.

As the Business Development Representative (BDR), you will handle inbound sales inquiries from our award-winning lead generation program and make both cold and warm outbound calls to potential customers. This high-activity role could be a great fit for you if you're passionate about the industry and eager to start a career in sales or advance your experience in lead generation or inside sales.

If you’ve got a competitive spirit, are energetic and possess a friendly demeanor, we want to hear from you!

$50,000 - $65,000 USD, plus additional variable compensation.

This is a full-time position in a hybrid work environment, requiring a minimum of two days per week in the office, with the option to work from home on the remaining days. Training in-office will be required.

• Make 50+ outbound cold calls daily to potential customers in new markets as we are constantly expanding to new states and territories.
• Engage with new and existing markets, qualifying leads, sharing information about our products and company, and screening prospects.
• Coordinate with Account Executives throughout North America to set appointments and follow up with cannabis retailers to advance their dispensary technology.
• Recontact the Cova database of prospects to advance potential opportunities.
• Field inbound queries and qualify prospects. Provide information, assist in the sales process, and set the wheels in motion for conversions.
• Execute nurture campaigns to engage prospects over time who may be slower to close.
• Identify larger-scale opportunities and transition them to the Territory or Strategic Account teams.
• Act as an ambassador for Cova, sharing information about the company, products, and organization.
• Meet activity goals for cold calls, client communication, and appointment setting to facilitate future sales.
• Maintain a record of calls through Salesforce CRM, updating all client engagement activities.
• This role may require other responsibilities not listed on an as required basis.

• Experience working with diverse groups, with the ability to adapt to different perspectives, understandings, and needs.
• At least 1+ year previous cold calling or related BDR/sales experience
• Superior verbal communication skills: ability to call, shifting from inbound to outbound calls; connect, and interact with potential customers all day.
• Aptitude for software principles and understanding of business systems (CRM, Retail, Inventory Mgmt., etc.).
• Proficient in M365 tools.
• Able to work in a fast-paced environment with strong multi-tasking abilities.
• Previous experience/knowledge of the Cannabis industry a strong asset

Note this role may require minimal occasional weekend work to acknowledge incoming leads and some travel may be required (approx.