Business Development Representative; REMOTE

Overview

Upbound is redefining how modern infrastructure is built. As the creators of Crossplane and the pioneers of the Intelligent Control Plane, we are leading the shift toward agentic infrastructure
: platforms that reason, adapt, and operate alongside AI-native systems.

As a Business Development Representative at Upbound
, you will own early-stage pipeline generation and serve as the first touchpoint in the sales cycle. You’ll play a critical role in growing our pipeline by engaging high-intent prospects who have shown interest in Crossplane
, while also sourcing and developing new opportunities through targeted outbound efforts.

In this role, you will qualify inbound leads, execute focused outbound outreach, and set up high-quality discovery conversations for the sales team. You’ll build meaningful relationships within the community, research and engage target accounts, and support events, sales operations, and special projects. Serving as a key bridge between Marketing and Sales
, your primary mission is to generate qualified pipeline and help fuel Upbound’s growth. You will report directly to the Head of BDR and work closely with both the Sales and Marketing teams.

• Establish and maintain a collaborative, strategic partnership with the assigned AE’s.
• Engage marketing-qualified leads, event attendees, and high-intent prospects through thoughtful, multi-channel outreach.
• Target prospects through research and personalization using email, phone, Linked In, Slack communities, and other channels.
• Research accounts within defined segments and verticals to identify target personas and generate sales-qualified leads.
• Book qualified meetings with IT, engineering, and executive stakeholders for the Account Executives you support.
• Have meaningful discovery conversations to understand prospect challenges and articulate the value of Crossplane and Upbound.
• Outbound and source your own leads through various channels using research and creatively to book meetings.

• A Bachelor’s degree in business, marketing, or a related field.
• 1–2 years of experience in sales, marketing, or a related role.
• Comfort operating in a technical environment; open source and/or infrastructure exposure is strongly preferred.
• Hunter mentality, resourcefulness, and self-starter.
• A genuine interest in building relationships, networking, and starting conversations.
• Strong written and verbal communication skills.
• Experience using sales and marketing tools such as Hub Spot, Salesforce, Outreach, Marketo, Zoom Info, and Linked In Sales Navigator.
• You’re familiar with Crossplane and/or Upbound
• Familiarity with CNCF or other open source cloud-native projects.
• You’ve worked at a Series A, B or C startup

At Upbound, you’ll help shape the systems and strategies that drive predictable, scalable growth in a product-led company embracing usage-based models. If you're excited to build from the ground up, work with cutting-edge cloud technologies, and directly impact how revenue is generated and scaled—this is your seat at the table.

Upbound is pioneering infrastructure platforms for the Agentic AI Era, serving Fortune 500 companies and platform engineers across more than 100 countries. The company empowers infrastructure and platform teams with Intelligent Control Planes - based on Kubernetes and Crossplane - that provision, operate, and adapt so platforms are ready for both humans and AI agents. Upbound is the creator and primary maintainer of Crossplane, the popular open-source framework for building cloud-native control planes, with over 100 million downloads and adoption by more than 1,000 teams worldwide.

A Series B startup backed by GV (formerly Google Ventures), Altimeter Capital, and Intel Capital, Upbound has raised $69M to date. For more information, visit (Use the "Apply for this Job" box below)..

Upbound is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other protected status. All qualified applicants will receive consideration for employment without regard to these factors.