Account-Based Marketing Manager

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity.

Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

The Account-Based Marketing (ABM) Manager will be responsible for developing, executing, and measuring highly personalized, multi-channel marketing campaigns focused on driving expansion, retention, and advocacy within our most strategic enterprise client accounts. This role is a critical link between Marketing, Sales, and Customer Success, ensuring a cohesive and targeted approach to maximizing the adoption of our IAM product with our largest customers.

The ideal candidate has a proven track record of using data-driven insights and deep account understanding to develop and execute ABM programs, influence key stakeholders, and grow pipeline within existing accounts.

This position is an individual contributor role reporting to the Director of Executive Engagement.

Responsibility

• Collaborate closely with Enterprise Account Executives (AEs) and Customer Success Managers (CSMs) to identify whitespace opportunities, cross-sell/up-sell potential, and strategic relationships within a named list of 10-15 top-tier accounts
• Design and execute highly personalized ABM campaigns across multiple channels, including personalized content, digital advertising (Linked In, programmatic), direct mail, executive events, webinars, and sales enablement assets
• Work with the content, product marketing, and values consulting teams to tailor messaging and value propositions specific to the goals, pain points, and existing tech stack of individual accounts
• Equip Enterprise Sales and CS teams with the necessary tools, talking points, and insights to activate their part of the ABM program and drive targeted engagement
• Define, track, and analyze key metrics, including pipeline influenced, account engagement scores, new contract value (ACV) from expansion, contact acquisition, and overall program ROI
• Present insights and recommendations to marketing and sales leadership
• Leverage intent data and platform intelligence to trigger timely, relevant campaigns, and surface high-priority accounts and contacts to the sales team

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

Basic

• 5+ years of experience in B2B marketing, with at least 2 years specifically managing and executing ABM programs for enterprise or strategic accounts
• Demonstrated success in driving pipeline and revenue growth through targeted expansion campaigns (up-sell/cross-sell)
• Experience with modern ABM platforms (e.g., Demandbase, Influ2) and Salesforce (or a similar CRM) for tracking, reporting, and campaign management
• Experience with enterprise sales cycle, complex buying committees, and the distinction between Land and Expand strategies
• Bachelor's degree in Marketing, Business, or a related field

Preferred

• Excellent collaboration and communication skills, with the ability to influence cross-functional teams (Sales, CS, Product)
• Experience in the B2B SaaS or Cloud Technology space
• Familiarity with leveraging Customer Health Score data from Customer Success platforms
• Experience developing and…