Senior Representative, Regional Sales

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Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for award‑winning printers, sewing machines, P‑touch labelers, and more. Brother International Corporation (BIC) was established in 1954 and has operated in the United States for over 70 years. Our Americas headquarters is located in Bridgewater, New Jersey.

BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a culture that is inclusive, collaborative, customer‑centric, and socially responsible. We value work‑life balance and flexibility, with a hybrid office schedule, casual dress code, and flexible Fridays. Our commitment to employee growth is demonstrated through facilitated courses, certificate programs, and resources for self‑paced learning.

The Senior Representative, Regional Sales (RSR) plays a critical role in driving new business development and building strong customer relationships within the assigned region. This remote position requires up to 70% travel within the territory and focuses on identifying, engaging, and securing new accounts while supporting and growing existing relationships to achieve sales targets.

• Identify, qualify, and engage potential customers within the assigned region to establish new accounts.
• Coordinate with Sales Leadership to implement strategic plans to penetrate new markets and industries.
• Conduct prospecting activities, including cold calls, networking events, trade shows, and targeted outreach campaigns.
• Present Brother Gearmotor solutions to prospective customers, highlighting value propositions and tailoring offerings to meet customer needs.
• Negotiate and close new business deals to achieve growth objectives.

• Maintain and strengthen relationships with existing customers to increase sales opportunities and maximize revenue potential.
• Conduct regular account reviews to understand customer needs and identify upselling or cross‑selling opportunities.
• Serve as the primary point of contact for customers, ensuring high levels of satisfaction and addressing any issues promptly.
• Collaborate with internal teams to provide solutions, manage order fulfillment, and resolve service‑related concerns.

• Maintain accurate records of all sales activities, customer interactions, and opportunities in CRM tools like Salesforce.
• Submit timely and accurate reports, including weekly progress updates and expense reports.
• Ensure compliance with company policies, procedures, and legal requirements.

• In collaboration with Sales Leadership, develop and execute a comprehensive regional sales plan to meet or exceed quota.
• Monitor sales performance metrics and adjust strategies to optimize results.
• Prepare and present detailed forecasts, pipeline reports, and territory updates to leadership.

• Partner with Marketing to support lead generation efforts and execute targeted campaigns.
• Work closely with Customer Service, Engineering, and Operations to ensure seamless customer onboarding and support.
• Provide feedback to Product Development teams to enhance offerings based on customer needs and market demand.

• Bachelor's Degree (or equivalent experience) in Business, Marketing, Engineering, or related field preferred.

• Minimum 5 years of combined relevant experience spanning: outside sales, managing sales accounts, driving sales objectives for a wide product portfolio, identifying opportunities for sales growth & closing new accounts, and supporting sales from a…