Sales Manager, Wine & Spirits Products

Executive Alliance is pleased to represent our client who are a premium wine and spirits company that markets and distributes premium rum, tequila, gin and vodka products to retail and commercial customers across the United States and abroad.

They are seeking a Sales Manager, Premium Wine & Spirits Products who is a commercially-focused individual contributor and sales leader to drive market growth across Connecticut.

NOTE:
This is a remote field sales role with a home office in the state of Connecticut.

Only applicants in the state of Connecticut will be considered.

• Minimum 5 years’ experience in the beverage alcohol industry.
• Strong knowledge of wholesaler operations, creating share of mind and driving quota rotation.
• Proven ability to plan and execute pricing, programming and promotional activation across on‑and off‑premise.
• Strong key account negotiation skills with a track record of activating and growing distribution.
• Excellent interpersonal and leadership skills to champion the Company’s brands.
• Existing relationships with wholesaler management in Connecticut are a plus.
• Entrepreneurial, self‑starting mindset – objective‑oriented and comfortable with minimal supervision.
• Excellent planning, organizational and presentation skills; financially responsible with budget management capability.
• Proficient in Microsoft Office (Excel, Word and PowerPoint).
• Valid driver’s license and ability to travel 4–5 days per week across Connecticut.

• Collaborate with the Regional Sales Manager to develop and execute the annual sales plan and manage the sales budget.
• Manage the full brand portfolio within the state; monitor depletions and inventory by SKU to prevent out‑of‑stocks and plan for growth.
• Build and manage productive relationships with wholesaler personnel and key customers.
• Plan and implement sales programs across all markets; ensure pricing structures and shelf prices are executed to standard.
• Ensure POS and other marketing assets are deployed correctly in‑field; contribute to program‑specific POS development.
• Call on and activate key accounts under the direction of the Regional Sales Manager; implement creative consumer activation programs.
• Survey the market regularly to ensure distribution, pricing, POS, displays, menus and advertising are executed to standard.
• Travel as needed to observe business conditions, meet key buyers and distributor teams, and work alongside Company sales personnel.
• Participate in Company and wholesaler planning and sales meetings.
• Undertake other duties as assigned.
• Competitive base salary with performance‑based bonus.
• Car allowance and business expenses (travel, accommodation and home‑office essentials).