Area Sales Manager

Area Sales Manager North East England

Home Based North East Territory

TCS Consulting is recruiting on behalf of a well-established and growing industrial automation business that supplies solutions into OEMs, system integrators, panel builders, and end users across the UK.

Due to continued growth, our client is looking to appoint an Area Sales Manager to take ownership of the North East England territory.

The Role

This is a field-based, commercial role focused on developing new business while strengthening and growing existing customer relationships across the territory.

The successful candidate will manage their own sales area, working closely with internal sales, technical teams, and senior management to deliver sustainable growth.

Key Responsibilities

• Take full ownership of the sales budget for the North East England territory

• Manage and grow relationships with existing customers including:

  • OEMs

  • System integrators

  • Panel builders

  • Distributors

  • End users

• Identify and develop new business opportunities across the region

• Expand product penetration and solution sales within existing accounts

• Work closely with the Head of Sales, internal sales team, technical managers, and support functions to execute the commercial strategy

• Maintain accurate records of activity, opportunities, and forecasts using the CRM system

• Provide regular sales reporting, forecasting, and expense management

• Attend exhibitions, customer meetings, and industry events as required

• Contribute ideas and insight to support the continued growth of the business

• Take responsibility for personal performance, development, and continuous improvement

• Ensure full compliance with company policies, quality systems, and health and safety standards

Candidate Profile

Essential:

- Minimum 3 years experience in an external field sales role

- Proven new business development capability

- Experience selling into system integrators, OEM machine builders, panel builders, or distributors

- Demonstrable track record of short- and long-term sales success

- Strong organisation, planning, and time-management skills

- Comfortable working autonomously in a home-based, territory role

- Confident building relationships at multiple levels within customer organisations

- Strong IT skills, including CRM and Microsoft Office

- Full UK driving licence and right to work in the UK

Desirable:

• Experience working for or against a direct competitor

• Electrical or engineering background, either formal or practical

• Professional sales training or qualifications

Location & Travel

• Home based

• Ideally located within the North East of England, for example Newcastle, Sunderland, Durham, Middlesbrough, Darlington, Teesside, or surrounding areas

• Regular travel across the North East territory is required

What s on Offer

• Competitive basic salary

• Company car or car allowance

• Bonus and commission structure

• Pension and benefits package

• Long-term career development within a growing business