Agency Partner

Who we are

Mumsnet is the UK’s leading community-driven platform for parents, with unparalleled trust and influence and a highly engaged, loyal user base. We're purpose-driven, placing the well‑being of parents at the heart of everything we do and we're committed to sustainable growth, flexibility, and fostering a workplace where everyone can thrive and have fun.

Mumsnet is on a mission to help make parents' lives easier. With over 8 million monthly users, we’re one of the UK’s most trusted and influential media platforms. Brands and agencies come to us because we understand families better than anyone else, and we’re looking for a brilliant Agency Partner to help us grow those relationships even further.

As our Agency Partner, you’ll be the face of Mumsnet to the media agency world. You’ll bring your black book of contacts, creative thinking, and commercial acumen to unlock big opportunities. For this role we are looking specifically for someone who has fantastic contacts at WPP, ideally Essence Mediacom.

This is a fast-paced, high-impact sales role where you’ll craft smart, insight-driven partnerships that deliver real results for clients while driving revenue growth for Mumsnet.

You’ll be supported by a talented sales and planning team, a respected brand, and best‑in‑class data on the UK’s parents, but the spark, hustle, and energy to make it happen will come from you.

• Driving growth by building, nurturing, and expanding agency relationships across key groups.
• Spotting new opportunities through proactive outreach and intelligent pitching.
• Selling 360 content partnerships, data-driven solutions and display campaigns that solve client challenges.
• Managing an accurate pipeline and meeting quarterly sales targets.
• Partnering with planning, marketing, product, and CRM teams to deliver creative, high-quality responses to briefs.
• Bringing fresh industry insight and new ideas to clients and colleagues.
• Acting as a trusted commercial partner — helping agencies see the unique power of Mumsnet to connect with parents.

• You’ve landed and grown multiple new accounts across target agency groups.
• You’ve established strong relationships with senior decision‑makers across planning, strategy, and partnership teams.
• You’re consistently hitting or beating revenue targets with a healthy, active pipeline.
• You’ve positioned Mumsnet as a go‑to partner for brands wanting to connect with UK families.

• Either 3+ years’ media sales experience within an agency‑facing role, or 5+ years media agency experience and looking to transition into media sales.
• An established black book of senior agency contacts (planning, buying, strategy, and programmatic teams). For this role we are specifically looking for fantastic contacts at WPP, ideally Essence Mediacom, and contacts at Dentsu and IPG are also a bonus.
• A track record of hitting and exceeding revenue targets.
• Confidence pitching and closing large deals with major clients.
• A collaborative, team‑first approach - you’ll work closely with colleagues across sales, planning, and product.
• Strong communication skills and an ability to engage senior stakeholders.
• Highly organised, proactive, and a genuine self‑starter.
• Proven understanding of the digital media world, including programmatic buying, brand safety, display targeting solutions and the use of 1st party data.
• Alignment with our values and mission.

We focus on steady, sustainable growth, putting purpose (to make parents’ lives easier) before profit. We expect great performance, agility and collaboration in every role; cross‑team working with talented, clever people is the best part of life t importantly we’re looking for candidates with a growth mindset - we know everyone makes mistakes, the important thing is to learn from them and to share your learnings.

We embraced flexible and home working a long time before COVID, and we care much more about outputs than hours on the clock. We don't only want to hire the best people : we want to retain them. If you need some flexibility, let us know and we’ll do our best.

We’re committed to…