Area Sales Manager

Area Sales Manager – West Midlands Industrial Equipment | Material Handling | Access Equipment | Power Generation

Elite Consultancy Network is proud to be recruiting on behalf of a highly successful, owner-managed organisation within the industrial equipment sector. Due to continued growth, we are seeking an ambitious Area Sales Manager to drive sales and build long-term customer relationships across the West Midlands.

This is a customer-facing, consultative B2B sales role, ideally suited to a commercially driven individual with proven experience in industrial equipment, material handling, access equipment, or power generation. You will enjoy autonomy, high-quality products, and the chance to significantly increase your earnings in a supportive, growth-focused environment.

The Role As Area Sales Manager, your primary focus will be to promote and sell a premium industrial product portfolio, with particular emphasis on:

Telescopic Lift Trucks (TLT / Teletrucks)
Access Equipment
Generators You will work closely with customers across a wide range of industrial sectors, including:

Logistics
Warehousing
Manufacturing
Distribution
Recycling By developing a deep understanding of customer operations and applications, you will deliver tailored material handling and power solutions, managing the full sales cycle from initial engagement through to delivery and aftersales support.

Key Responsibilities
Build, develop, and maintain strong, long-term customer relationships
Gain in-depth knowledge of customer operations, applications, and technical requirements
Identify customer needs and deliver consultative, solution-led sales
Prepare and present accurate machinery quotations using internal sales systems
Conduct full appraisals of used equipment
Complete accurate machine specifications and order documentation
Conduct on-site machine demonstrations and assist with installations
Monitor customer accounts and support payment collection
Maintain CRM records to support forecasting, planning, and reporting
Achieve and exceed sales, profitability, and customer service targets
Communicate effectively with internal teams and key stakeholders
Ensure all administration and reporting is completed accurately and on time
Work safely in line with company health & safety standards and policies

Skills & Experience Essential:

Proven track record in B2B sales within the construction sector.
Strong commercial awareness with the ability to solve customer challenges
Experience in consultative, solution-led selling
Confident in needs analysis, negotiation, and closing sales
Ability to plan, manage, and forecast sales activity effectively
Full UK driving licence with a good driving record
Personal Attributes
Results-driven with a strong “can-do” attitude
Professional, reliable, and well-organised
Customer-focused and quality-driven
Able to work independently and manage multiple priorities
Strong communication skills at all levels
Team-oriented, adaptable, and positive under pressure

Why Join? This is an excellent opportunity to join a progressive, growing business offering:

Uncapped earning potential
Autonomy and flexible, remote working
High-quality products and solutions
Long-term career development and progression
Supportive, forward-thinking leadership

If you are a motivated sales professional with a passion for industrial solutions and a drive to exceed targets, this is your chance to take the next step in your career as Area Sales Manager in the West Midlands