Business Development Manager, Tech Festivals

Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money
20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

This role is based in our 5 Howick Place office.

Africa Tech Festival, part of Informa Festivals
, is the continent’s leading technology event, bringing together 15,000+ attendees and 300+ partners each year. We are hiring a pure new business hunter to accelerate sponsorship and exhibition revenue from enterprise and blue-chip technology brands
.

This role is about winning new logos
. You will be highly proactive, commercially driven and comfortable building opportunities from scratch — owning the full sales cycle and closing meaningful, high-value deals.

• Identify, target and win new business sponsorship and exhibition partners
• Build and execute outbound strategies into enterprise technology accounts
• Own the full sales cycle: prospecting, discovery, solution design, negotiation and close
• Sell high-value, ROI-led partnerships across live events and digital products
• Close 5–6 figure deals with senior decision-makers at global and regional tech brands
• Build and maintain a strong, self-generated pipeline
• Forecast accurately and deliver consistently against revenue targets
• Operate at pace within a high-energy, high-performance sales team
• Use social selling and Salesforce to manage pipeline and activity

What We’re Looking For

• 3+ years’ experience in new business sponsorship, exhibition or solution-based sales
• Proven track record as a hunter
  , winning new logos in a competitive B2B environment
• Demonstrable success closing 5–6 figure deals
  , ideally with blue-chip or enterprise brands
• High-agency, resilient and proactive — comfortable opening doors and creating momentum
• Strong commercial instincts with confident, value-led selling skills
• Experience using CRM systems for pipeline, forecasting and activity logging

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on Linked In Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A Share Match scheme that allows you to become an Informa shareholder with free matching shares
• Strong…