Regional Business Development Manager, Foodservice - NW
Tukwila, King County, Washington, USA
Listed on 2026-01-17
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Sales
Business Development, Sales Manager
Description
The Krusteaz Company is looking for a Northwest Regional Business Development Manager. The incumw sales position is responsible for exceeding annual sales goals for their geographic area of responsibility. The RBDM will collaborate with the broker agency to develop and execute local market strategies to sell new and existing products to target customers and distributor partners. The RBDM will establish and build relationships with key operator customers, distributor, and broker agency partners to ensure sustainable, long-term growth.
EssentialFunctions
- Develop Annual Operating Plan that will deliver Regional long-term and short-term objectives.
- Own direct and meaningful relationships with decision makers (all levels) at Regional Chains, Key Operators and Distributor Partners.
- Acquire new business by continually sourcing and selling new opportunities.
- Penetrate existing customers by identifying, presenting, and closing new opportunities.
- Retain current mix of products and volume with existing customers.
- Ability to effectively present The Krusteaz Company capabilities and go-to-market strategies with all partners.
- Effectively develop, negotiate, and maintain customer contracts.
- Create and maintain a positive environment that motivates broker partners to drive sales of The Krusteaz Companies products in the marketplace.
- Lead broker by providing value‑added support through product training, selling strategies and planning & executing successful market visits.
- Establish travel cadence in order to maintain high visibility in all markets, to ensure positive representation, focus on the The Krusteaz Companies product line as well as work in conjunction with the broker to maximize sales.
- Conduct monthly broker reviews to measure progress & performance of market strategies.
- Utilize CRM to effectively manage Region portfolio to plan, track and deliver Sales Budget.
- Manage trade‑spending programs and T/E in a cost‑effective manner to ensure spending is in line with budgets.
- Cultivate relationships and work effectively with all people at all levels and functions within The Krusteaz Company and broker agency.
- Positively impact and motivate colleagues and broker agency partners.
- Positively represent The Krusteaz Company to broker agency partners and all customers.
- Influence others to develop mutually beneficial solutions in a positive, professional manner.
- Ability to think and plan in a forward‑looking, long‑term manner, outside of day‑to‑day tactics.
- Continuously improve skills, attributes, and knowledge.
- Proficient in Microsoft Office (Excel, Word, Power Point and Outlook).
- Excellent analytical and problem‑solving skills; ability to turn data into insights.
- Strong selling and closing skills, i.e., "Hunter Mentality".
- Utilize web platforms to develop relationships and identify opportunities.
- Highly developed verbal and interpersonal skills.
- Delivers effective presentations.
- Exhibits active listening skills.
- Shares timely, relevant information in a concise manner with those who need to know.
- Possesses high ethical standards and strong work ethic.
- High integrity and honesty, promoting trust in all actions.
- Team player who is proactive, assertive, energetic, and a self‑starter.
- Strong emotional intelligence and self‑awareness.
- Adapts to new work processes, requirements and demands.
- Open to feedback, both positive and constructive.
- Ability to travel throughout Region a minimum of 50%.
- Ability to work a flexible travel schedule.
- Ability to work out of a home office.
- Bachelor's Degree or the equivalent experience is required.
- Minimum 5 years food service sales and/or business development related experience required.
- Food industry experience preferred.
While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer and telephone along with reaching. Specific vision abilities include close‑vision requirements due to computer work. Moderate noise, ability to work in a confined area, and…
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