Strategic Account Manager; Major Accounts

Strategic Account Manager (Major Accounts)

Germany

Bloomreach is building the world’s premier
agentic platform for personalization
.We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the
entire
customer journey.

• We're taking
  autonomous search
  mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses.
• We’re making
  conversational shopping
  a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey.
• We're designing the future of
  autonomous marketing
  , taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do.

And we're building all of that on the intelligence of a single AI engine —
Loomi AI
— so that personalization isn't only autonomous…it's also consistent.

From retail to financial services, hospitality to gaming, businesses use Bloomreach to drive higher growth and lasting loyalty. We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora.

Major Accounts is an exciting and rapidly growing division within our EMEA Account Management revenue business. Reporting to the Vice President, the Enterprise/Strategic Account Director will collaborate with both internal support teams and external partners to offer market-leading technology and strategic guidance to our key customers.

• Manage a number of key Major Accounts ($6M - $10M ARR), focusing on both retention and growth beyond traditional upsell — including geographic, brand/parent group expansion and cross‑sell expansion.
• Develop and execute strategic account plans and go‑to‑market strategies based on a deep understanding of customer business needs and objectives, aligning Bloomreach products and services to client goals.
• Serve as the primary point of contact for economic buyers and key decision‑makers, cultivating and nurturing relationships with C‑Suite executives, and facilitating executive engagement where appropriate.
• Collaborate with partners, Customer Success, ISVs, and internal stakeholders to mutually drive customer value and translate that into market expansion and cross‑sell opportunities, leveraging the full Bloomreach ecosystem.
• Serve as a strong advocate for clients, ensuring that their feedback and business needs are effectively communicated to internal teams, including Product, Marketing, and Customer Success, to drive continuous improvement and identify advocacy opportunities.
• Proactively monitor account health, revenue, and expansion opportunities, delivering regular reports on opportunity creation, deal progression, churn risk, and mitigation strategies to internal stakeholders.
• Demonstrate strong data analysis skills, with a focus on trends in eCommerce, AB testing, and conversion metrics. Utilise data to provide actionable insights to clients and internal stakeholders, supporting decision‑making processes and identifying upsell opportunities.
• Lead and participate in Quarterly Business Reviews to align client goals with Bloomreach solutions, providing data‑driven updates on account health, key initiatives, and upcoming opportunities for expansion and cross‑sell.
• Identify risks and orchestrate timely mitigation by mobilising appropriate internal resources with urgency.
• Execute upsell and cross‑sell deals through a value‑based, disciplined sales cycle, leveraging methodologies like MEDDPICC.
• Evaluate and recommend improvements to the sales process and account strategy, tailoring engagement to the customer’s size, type, and evolving needs.
• Take an entrepreneurial approach to problem‑solving: embrace new challenges, adjust quickly to shifting priorities, and apply tools like design thinking to spark innovative solutions and overcome barriers.
• Apply strategic thinking to foresee long‑term implications of client strategies and internal decisions, offering forward‑looking insights and identifying emerging risks and opportunities.
• Maintain a comprehensive understanding of Bloomreach products and evolving capabilities.…