Industrial Sales Specialist

Elite Consultancy Network is recruiting on behalf of a highly successful, owner-managed organisation within the industrial equipment sector. Due to continued growth, we are seeking a high-calibre Industrial Sales Manager to develop and grow sales across the West Midlands territory.
This is a customer-facing, consultative B2B sales role, ideal for a driven individual with a strong background in industrial equipment, material handling, access equipment or power generation.

The Role The primary purpose of this role is to promote and sell an industrial product range, with a strong focus on Telescopic Lift Trucks (TLT / Teletrucks), alongside Access Equipment and Generators.

You will work closely with customers across a wide range of industrial sectors, including:

Logistics
Warehousing
Manufacturing
Distribution
Recycling By developing strong relationships and understanding customer operations, you will propose tailored material handling and power solutions, delivering an exceptional customer experience from first contact through to delivery and aftersales.

Key Responsibilities
Build and maintain strong, long-term customer relationships
Develop in-depth knowledge of customer operations, applications and technical requirements
Identify customer needs and deliver consultative, solution-based sales
Prepare and present machinery quotations using internal sales systems
Offer value-added solutions including:

Service and R&M contracts
Attachments suited to customer applications
Finance and insurance solutions
Carry out full appraisals of used equipment
Complete accurate machine specifications and order documentation
Conduct on-site machine demonstrations and installations
Monitor customer account status and assist with payment collection
Update CRM systems to support accurate forecasting and reporting
Meet and exceed sales, profitability and customer service targets
Maintain strong communication with internal teams and stakeholders
Ensure all administration and reporting is completed accurately and on time
Work in line with company health & safety standards and policies

Essential Skills & Experience
Proven track record in B2B sales within:

Industrial equipment
Material handling
Access equipment
Power generation or related sectors
Strong commercial awareness with the ability to solve customer challenges
Experience in consultative, solution-led selling
Confident in needs analysis, negotiation and closing sales
Ability to plan, manage and forecast sales activity effectively
Full UK driving licence with a good driving record Desirable
Fork Lift Truck (FLT) licence

Personal Attributes
Results-driven with a strong “can-do” attitude
Professional, reliable and well-organised
Customer-focused and quality-driven
Able to work independently and manage multiple priorities
Strong communication skills at all levels
Team-oriented, adaptable and positive under pressure

Why Apply? This is an excellent opportunity to join a progressive, growing business offering:

Uncapped earning potential
Autonomy and remote working
High-quality products and solutions
Long-term career development and progression
Supportive, forward-thinking leadership