Sales Specialist

Join to apply for the Sales Specialist role at Lake House Senior Living

Lake House Senior Living operates care and lifestyle-focused Independent Living, Assisted Living and Memory Care communities across five states, serving thousands of residents and families. Guided by our Pillars of Excellence, Lake House fosters a culture of connection, authenticity, and purpose where residents feel at home and team members feel inspired to learn, grow, and lead. As part of one of the largest senior living families in the United States, Lake House communities have earned Great Place to Work® certifications from 2022–2026.

Lake House is a place where purpose thrives, culture unites us, and opportunity is always present. We continually aspire and invest in learning and development opportunities that support our team members’ professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.

The sales specialist will support the regional director of sales, regional director of operations, and community executive directors by working with various Arvum communities in their efforts to achieve greater community occupancy and sales goals. The goal of this position is to support a community during an SLC vacancy and/or work with a community that has occupancy and census challenges to increase occupancy.

This position will travel to Arvum Senior Living communities, as assigned, and work as needed. Assignments will vary in length and may be changed without notice.

• Responsible for census development through working support at the community level. Meets monthly sales productivity and move in expectations.
• Manage lead database through accurate data entry, report utilization, periodic database clean up, etc. Review key reports and trends and analyze to develop strategies.
• Understands key services and amenities along with levels of care/programs provided at the community.
• Complete daily internal sales activities by effectively converting inquiry calls to appointments, conducting quality tours with prospects and families. Contact prospects and families via phone, email, mail.
• Distribute approved written marketing communication including notes, newsletters, promotional flyers, invitations and brochures as part of the sales process.
• Provide accurate customer information, pricing, incentive information, and other information regarding new deposits to ED, BOM and community team in a timely basis for lease preparations.
• Ensure the community property and team members provide an outstanding first impression for prospects.
• Responds to walk in tours and phone inquiries immediately.
• Attends daily stand up and informs community team of daily appointments, events, and advertising.
• Completes a daily sales report with inquiry triage information and distributes to community team.
• Provide weekly and monthly data and forecast as requested by ED, Regional team or home office.
• Conduct tours, luncheons or other strategies with prospective clients and prospective client groups.
• Conducts visits with prospects in their homes, hospitals or other healthcare facilities.
• Follow-up with inquiry calls and work sales activities and process for entire length of buying cycle.
• Documentation of weekly inventory of room availability and room readiness inventory.
• Assist with the processing of all required information necessary to complete a successful move-in. Coordinate with all departments to prepare for the new resident’s arrival.
• Coordinate with the other staff to ensure that apartments are prepared for new resident move-in and that model apartment(s) are available and ready to show.
• Coordinate with other team members’ special luncheons/tours, special events and promotions for community contact groups as appropriate.
• Evaluate and understand the competition and incorporate knowledge of competitor into sales strategy as it relates to pricing and selling value.
• Maintain the confidentiality of resident information.
• Encourage teamwork through cooperative interaction with co-workers and other departments. Support a positive and professional image through actions and dress.
• R…