Business Development Director

Business Development Director - Cannon Fire

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The Role

The Business Development Director is a new and business critical role for the continued growth and development of the CFS business. This role will be responsible for the overall sales performance, sales strategy, and growing our proposition to the markets we serve.

The heart of CFS performance is to ensure it operates on a profitable basis with turnover growth and margin performance exceeding expectations. All departments have their own targets and it is crucial that the Sales Department meet and exceed those targets to contribute and ensure the business growth is in line with, or exceeding, the set budgets. A key part of the Business Development Director role will be identifying new customers regarding install projects.

Job Description

• Lead the sales strategy and delivery on new business opportunities.
• Ensure opportunities are maximised and converted in line with agreed margins.
• Build your own pipeline of new sales opportunities.
• Build a pipeline of tender opportunities.
• Provide the strategy and vision for sales to support the CFS Board Business Plan over the next 3 years.
• Own the reporting of monthly forecasts for sales to be presented at the monthly Board Meetings.
• Track, measure and analyse commercial metrics using monthly/annual sales targets and new customer KPIs.
• Provide input and collaboration with other sales members across the Asset Protection Group at Monthly Sales Meetings.
• Attend and organise networking events.
• Liaise with operations to ensure they are aware on new key client margins and timescales for mobilisations.
• Account management of new critical Key Accounts and growth where relevant.
• Effective management of Customer Care and Retention.
• Own the performance of marketing activities to demonstrate a ROI.
• Identify and support new revenue streams – ie business sectors.
• Provide the Board with competitor awareness insight.

Location:

Home Based

Job Type: Full Time

KPIs, Person Specification & Benefits

Key Performance Indicators

• Responsible for the CFS won sales targets.
• Deliver on the agreed sales budget and business plan for 2025/2026.
• Create a strong evidence sales pipeline of activity (ie meetings, tenders, quote activity spot work).
• Ensure sales and marketing activity is measured and achieved.
• Utilisation of a CRM system by the business to track the customer (new & existing) journey.
• Enhance the reputation of CFS, establish a strong foothold and market presence in the sectors we serve.

Person Specification

• Self‑motivated with strong commercial and sales focus.
• Track record in selling sprinkler installations.
• Leader with strong motivational traits and an ability to develop people.
• Adaptable and flexible.
• Strong understanding of BS9251:2021 & BSEN 12845.
• Awareness and knowledge of BS9991.
• Experience and knowledge of industry approved products and supply chain.
• Technical knowledge of sprinkler installs.
• Good networker.
• Excellent IT/communication/presentation skills.
• Pipeline management and attention to detail.

Benefits

• Competitive Salary (with bonus potential).
• Company car or car allowance.
• 25 days holiday plus birthday and bank holidays.
• Death in Service Insurance.
• NEST Pension.
• Job Type: Full‑time.

How to apply

for the role?

To apply for this job please send a copy of your CV to jakejoh