Sales Development Representative, West

Sales Development Representative

The Inside Sales, Sales Development Representative is responsible for lead generation and qualification for all platforms—Chromium, Visium and Xenium—across new and existing academic, government and medical center research institutions as well as biotech/pharma and service providers. Additionally, this role will work independently to engage with new and existing potential customers for platform/product awareness through various channels (e.g., web inquiries, email campaigns, webinars) to generate qualified leads and coordinate with Account Managers, Xenium Capital Specialists and Scientific & Technology Advisors for scheduling meetings and presentations.

This is a remote position.

• Develop and execute independent lead generation strategies, utilizing research techniques to identify high‑value prospects; maintaining strong collaboration with the Marketing team to leverage targeted campaigns and optimize lead flow.
• Responsible for lead generation and qualification for all platforms—Chromium, Visium, and Xenium.
• Track, report on, and participate in cross‑functional initiatives aimed at driving revenue growth.
• Foster strong working relationships and execute clear process flows for handoffs with cross‑functional departments (e.g., Marketing, Product Management) to develop and execute territory‑specific sales plans.
• Support the broader Commercial organization to improve the sales cycle time.
• Responsible for updating the CRM system to reflect accurate opportunities and pipeline.

• Bachelor's degree in Biology, Molecular Biology, Biochemistry or related field; equivalent industry experience.
• 0–1+ years experience in inside sales or business development roles; preferably in the academic, life sciences or biotechnology industries.
• Adept at identifying ideal customer profiles and utilizing various research techniques to generate qualified leads.
• Skilled at uncovering customer needs and pain points, effectively demonstrating how the company's products and services provide compelling solutions.
• Proficiency in following established sales methodologies and navigating the sales cycle from initial contact to qualification and opportunity creation.
• Proficiency in using CRM software and other sales tools for efficient lead management, activity tracking, and reporting.
• Skilled at coordinating internal teams to address customer queries in an outbound or inbound sales generation.
• Outstanding relationship building, interpersonal and communication skills.
• Proficient with Microsoft Word, Excel and Outlook and CRM database.
• Fluency in English; ability to speak additional languages highly desirable.

• NGS Sales experience.
• Experience using SFDC.
• Proven successful sales experience with a technical product line.

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Below is the U.S. base pay range for this full‑time position. The actual base pay will depend on several factors unique to each candidate, including their skills, qualifications, experience, and location. At 10x, base pay is also just one component of the Company's total compensation package. This role is also eligible for 10x's equity grants, its comprehensive health and retirement benefit programs, and its annual bonus program or sales incentive program.

During the hiring process, your 10x recruiter can share the specific base pay range for your preferred location and more about the Company's total compensation package.

Pay Range: $67,900 — $91,900 USD

At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world. We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology—including cancer, immunology, and neuroscience.

Our teams are empowered and encouraged to follow their passions, pursue new ideas, and perform at their best in an inclusive and dynamic environment. We know that behind every scientific…