Regional Sales Manager Grocery Division West

Regional Sales Manager – Grocery Division West

Purity Life – Grocery Division is Canada’s leading distributor of organic and natural products. We believe natural health products make a difference in people’s lives.

Are you passionate about organic and natural food?
Is respect for others something you value above all else?
Do you want to be a part of a company that aims for excellence?

Position:
Full‑time Regional Sales Manager – Grocery Division

Location:

Burnaby, BC (hybrid: 1 day work from home)

The Regional Manager will develop and implement sales plans in British Columbia, Alberta, Saskatchewan, and Manitoba, drive brand and category management opportunities, and motivate and lead high‑performing outside and inside sales teams.

• Develop and implement strategic sales plans for the region to accommodate corporate goals.
• Direct sales forecasting activities and set performance goals for the region by territory.
• Work closely with Account Managers to oversee account plans concerning sales and promotions.
• Direct Account Manager activities in the region, including objectives for in‑store merchandising and detailing.
• Analyze sales statistics for the region to formulate strategy for regional activities.
• Establish and maintain strong rapport with strategic retail partners.
• Maintain close working relationships with broker and vendor partners as appropriate, ensuring Account Managers develop similar relationships.
• Analyze and control expenditures to conform to budgetary requirements.
• Assist other Regional Managers by sharing contacts, experiences, and best practices.
• Prepare periodic sales reports showing sales volume, potential sales, and areas of proposed client base expansion.
• Develop and deliver strategic presentations to retail partners and internal teams, including in‑depth business reviews.
• Develop the regional sales force through quarterly work with assessments, weekly group or one‑on‑one tele‑conference calls; assist Account Managers to assume personal and joint accountability for team success through clearly defined expectations.
• Manage “Key Accounts” as defined and appropriate to the position.
• Ensure CRM compliance by monitoring the accuracy of team‑entered contacts, call notes, and overall data quality, providing coaching and accountability to maintain system integrity.
• Work closely with internal Grocery departments and Wellness Division where appropriate.
• Support organizational changes within the defined sales department and region.

• Bachelor’s degree in Business Administration, Business Management, or related field.
• Proficiency in Microsoft Excel and Customer Relationship Management (CRM) software – Proton AI.
• Excellent leadership abilities.
• Strong analytical and problem‑solving skills.
• Sound organizational skills.
• Strong communication skills with exceptional customer service.
• Ability to respond quickly in a fast‑paced and changing environment.
• Minimum 3 years proven experience motivating and leading high‑performing sales teams.
• Ability to travel as required.
• Working knowledge of MS365.

Seniority level:
Mid‑Senior level |

Employment type:

Full‑time | Job function:
Management and Sales | Industries:
Food and Beverage Services.