Regional Sales Executive

Regional Sales Executive – Softcat

Join to apply for the Regional Sales Executive role at Softcat.

Salary: $80,000 base | The estimated annual pay range for this position is $120k (year
1) - $200k+ year 3, which includes a base salary and an uncapped commission plan.

Are you looking to launch your sales career with a global technology leader? Do you thrive in a team that celebrates ambition, innovation, and personal growth? Join Softcat – a global technology success story.

Softcat is a multi‑billion‑dollar global technology solutions provider with an award‑winning culture and a track record of sustained hyper‑growth. After reaching No.1 in the UK market and being recognised internationally for excellence in customer experience, service delivery, and innovation, we are now scaling aggressively in the United States to serve growing demand from global customers.

• $4.8billion in annual revenue
• CRN Top 250 Global Technology Provider
• 2024 CRN Triple Crown Award Winner
• 2024 Great Place to Work – Global Recognition
• 2025 Great Place to Work - US
• Microsoft, AWS & Cisco Global Partner Awards across multiple categories
• Consistently ranked among the Top VARs worldwide

Be part of our North America Sales Growth Story. As a Regional Sales Executive you will be at the forefront of Softcat’s growth across North America. You will develop relationships with customers who operate globally, particularly those expanding their presence across North America, and help them achieve their technology goals using Softcat’s world‑class portfolio of solutions.

You will collaborate closely with our global account teams, ensuring seamless cross‑border delivery and positioning Softcat as the partner of choice for customers seeking a trusted, strategic technology advisor.

• Generate and grow new business using targeted outreach strategies (cold calling, email, meetings).
• Identify, qualify, and develop opportunities within new commercial accounts.
• Position Softcat's full range of technology products, services, and solutions.
• Understand each customer's business goals, technology priorities, and challenges.
• Build long‑term strategic relationships with customers and partner organisations.

• Bachelor's degree (or equivalent professional experience).
• A passion for technology sales and a strong desire to build a successful sales career.
• A motivated, proactive self‑starter with excellent organisation.
• Eager to learn, curious about new technologies, and committed to personal development.
• Strong verbal and written communication skills.

We also acknowledge that the confidence gap and imposter syndrome are a real thing and can get in the way of us meeting fantastic talent, so please don't hesitate to apply – we would love to hear from you!

We recognise that everyone is different. In this role we can offer the following flexible working patterns:

• Hybrid working – 3 days in the office and 2 days working from home
• Working flexible hours – flexing the times you start and finish during the day
• Flexibility around school pick up and drop offs

Wherever you work, we want you to experience the freedom and autonomy to realise your potential. You will feel supported by a team that celebrates individuality, encourages different perspectives, and embraces every background.

To become part of the success story, please apply now.

If you have a disability or neurodiversity, we can provide support or adjustments that you may need throughout our recruitment process or any mitigating circumstance you wish for us to consider. Any information you share on your application will be treated in confidence. You can find out more about life at Softcat and our commitments to diversity and inclusion at

Here at Softcat, we don't prohibit the use of AI (artificial intelligence) in our application process, as we understand how far it can go to creating a truly equitable candidate experience. That being said, as a culture‑driven organisation, we believe that the genuine essence of each person is what truly matters, so we highly encourage you to be as authentically you as possible when submitting your application to showcase your true and whole self.

• Seniority level:
  Not Applicable
• Employment type:
  
  Full‑time
• Job function:
  Sales and Business Development