Senior Representative, Regional Sales

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Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey.

BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer‑centric, and socially responsible. We value work‑life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year‑round.

Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self‑paced learning.

The Senior Representative, Regional Sales (RSR) plays a critical role in driving new business development and building strong customer relationships within the assigned region. This position focuses on identifying, engaging, and securing new accounts while supporting and growing existing customer relationships to achieve sales targets.

The RSR is responsible for executing a sales strategy to expand Brother Gearmotor’s presence in the region, working to meet or exceed sales quotas. The role involves prospecting, presenting solutions to customers, and managing the sales cycle to close deals effectively. Collaboration with internal teams, including Customer Service, Marketing, and Engineering, is essential to ensure customer satisfaction and deliver on business objectives.

This is a remote position based within the immediate vicinity of the assigned territory and involves up to 70% travel for on‑site meetings, customer visits, and industry events.

• Identify, qualify, and engage potential customers within the assigned region to establish new accounts
• Coordinate with Sales Leadership to implement strategic plans to penetrate new markets and industries
• Conduct prospecting activities, including cold calls, networking events, trade shows, and targeted outreach campaigns
• Present Brother Gearmotor solutions to prospective customers, highlighting value propositions and tailoring offerings to meet customer needs
• Negotiate and close new business deals to achieve growth objectives

• Maintain and strengthen relationships with existing customers to increase sales opportunities and maximize revenue potential
• Conduct regular account reviews to understand customer needs and identify upselling or cross‑selling opportunities
• Serve as the primary point of contact for customers, ensuring high levels of satisfaction and addressing any issues promptly
• Collaborate with internal teams to provide solutions, manage order fulfillment, and resolve service‑related concerns

• Maintain accurate records of all sales activities, customer interactions, and opportunities in CRM tools like Salesforce
• Submit timely and accurate reports, including weekly progress updates and expense reports
• Ensure compliance with company policies, procedures, and legal requirements

• In collaboration with Sales Leadership, develop and execute a comprehensive regional sales plan to meet or exceed quota
• Monitor sales performance metrics and adjust strategies to optimize results
• Prepare and present detailed forecasts, pipeline reports, and…