Business Development Representative

This position is with Firstbase, a subsidiary of App Direct.

About Firstbase, A Subsidiary of App Direct.

Remote work is the biggest workplace revolution in history. Nothing will deliver a higher quality of life upgrade in the next decade. The biggest challenge is in providing the infrastructure that makes going remote easy for companies and Firstbase is delivering this core infrastructure that makes remote and hybrid work possible and sustainable for companies around the world.

Today, we serve both workers and businesses by doing two things: we give businesses the ability to instantly support remote workers with all the physical goods they need to do great work (from computers to furniture to company swag & perks), and we give workers the ability to pick and choose what they need for their unique circumstances, then return it when they leave.

Firstbase is part of App Direct who offer a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organisations. We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

At App Direct, we’re on a mission to make technology universally accessible so that anyone can thrive in the digital economy. Our subscription commerce platform powers millions of cloud subscriptions and empowers organisations to easily sell, manage, and provision technology solutions. We believe in driving results through curiosity, collaboration, and bold thinking. We’re building a team of passionate, creative, and driven individuals who are excited to define the future of commerce.

As a Business Development Representative (BDR) at App Direct, you’ll be at the forefront of our revenue engine—responsible for identifying and qualifying potential customers and driving new business pipeline for our Account Executives. Your role is strictly focused on outbound prospecting, engaging key stakeholders, and setting up high-quality meetings. You will become an expert in identifying patterns across account attributes such as company size, industry, location, technology stack, and growth signals.

• Generate 10+ qualified meetings per week by executing targeted outreach via cold calls, emails, and Linked In InMails.

• Partner with Account Executives to conduct strategic account planning and identify high-priority target accounts.

• Map out account themes and build scalable prospecting strategies based on industry trends, technologies, and buying signals.

• Run outbound sequences using tools like Outreach, Zoom Info, Salesforce, Hub Spot
  , and Linked In Sales Navigator
  .

• Overcome objections and create meaningful dialogue through consultative, value-driven messaging
  .

• Become a trusted advisor by establishing and nurturing early-stage relationships with prospects.

• Maintain meticulous activity tracking and performance reporting through our sales tech stack.

• Consistently meet or exceed monthly and quarterly pipeline generation goals.

• A bachelor's degree or equivalent related work experience.

• At least 1 year in a customer facing role with ability to cross sell and upsell.

• Excellent verbal and written communication skills with a strong phone presence and active listening ability.

• Meticulous attention to detail and strong time management skills.

• High energy, positive mindset, and a relentless drive to win.

• Proficiency with corporate productivity tools (email, voicemail, Google Workspace).

• Familiarity with Salesforce, Outreach, Zoom Info, Hub Spot
  , or similar platforms is a plus.

• Previous exposure to sales methodology or formal training is a bonus—but we’ll teach you everything you need to know.

At App Direct, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each App Director as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling App Directors to embrace their uniqueness to do their best work.

As such, we strongly…