Marketing & Online Sales Expert; Omnichannel Retail

About Amego

Amego Electric Vehicles is one of Canada’s leading electric bike retailers, on a mission to spread a limitless electric bike experience
. We combine expert e-bike knowledge, premium brands, and a 48-Hour Customer Guarantee to deliver an exceptional customer journey — online and in-store.

This role owns the omnichannel sales experience — ensuring customers receive consistent pricing, messaging, promotions, and expertise whether they shop online, in-store, or across both.

You will be responsible for driving revenue through data-driven marketing, inventory-led promotions, expert product knowledge, and seamless execution across channels
. You will also be required to become a true electric bike brand and product expert
, capable of understanding and communicating e-bike components, systems, and value to customers.

This is a hands‑on, senior role for someone who understands that in retail,
marketing, sales, inventory, and customer experience are inseparable
.

• Own and optimize the Shopify ecommerce experience in alignment with in‑store sales strategies
• Ensure consistency across online, POS, and physical retail (pricing, promotions, inventory visibility)
• Build and optimize omnichannel sales funnels from first interaction to purchase and repeat sale
• Support sales closing for online, phone, and inbound leads
• Partner closely with store teams to improve conversion and customer experience across channels

• Become an expert in electric bike brands, models, components, and electrical systems
• Understand motors, batteries, drive trains, controllers, and key component differences
• Translate technical product knowledge into clear customer‑facing messaging online and in‑store
• Support accurate merchandising, product descriptions, and customer education
• Align marketing campaigns with real‑world product strengths and use cases

• Analyze monthly sales turnover by inventory category and individual SKUs
• Identify slow‑moving and aging inventory and develop targeted omnichannel promotions
• Own the implementation of promotions
  :
• Online (Shopify, email, ads, social)
• In‑store (POS setup, signage, pricing accuracy)
• Balance margin, velocity, and customer value when planning promotions
• Work with leadership and operations to align marketing execution with inventory priorities

• Manage and optimize Google Ads (Search, Shopping, Retargeting)
• Use Google Analytics and sales dashboards to evaluate performance
• Develop and execute sales‑driven social media strategies that support retail objectives
• Continuously test and improve campaigns based on omnichannel results, not siloed metrics

• Own Klaviyo email marketing
  , including:
• Promotional campaigns
• Automated flows (welcome, browse abandon, cart abandon, post‑purchase)
• Use segmentation and purchase behavior to drive repeat purchases and retention
• Support lifecycle marketing initiatives that increase customer lifetime value
• Ensure email, onsite messaging, and in‑store promotions are aligned

• Work confidently with POS systems (Lightspeed experience is a strong asset)
• Ensure accurate pricing, inventory, and promotion execution across all systems
• Optimize the customer journey to support Amego’s 48‑Hour Customer Guarantee
• Identify friction points across online and in‑store experiences and resolve them quickly

• 5+ years experience in omnichannel retail marketing, ecommerce, or online sales
• Strong hands‑on experience with:
• Shopify
• POS systems
• Sales metrics & reporting
• Sales funnels and conversion optimization
• Google Ads
• Google Analytics
• Klaviyo or similar email platforms
• Ability and willingness to become a deep electric bike product expert
• Demonstrated experience using sales and inventory data to drive promotions
• Proven ability to execute promotions online and in‑store
• Highly organized, analytical, dependable, and on‑time
• Strong communicator and collaborative team player

• Experience with Lightspeed
• Experience with SEO
• Background in electric bikes, cycling, outdoor, or mobility retail
• Experience working closely with physical retail teams

• Commercially minded — you think in revenue, margin, velocity, and retention
• Comfortable bridging digital and physical retail
• Curious and eager to master technical product knowledge
• Reliable, accountable, and execution‑focused
• A bike enthusiast (or aspiring one) who wants to make a meaningful environmental and social impact

• Work with a respected Canadian omnichannel retail brand
• Become an expert in one of the fastest‑growing mobility categories
• Make a real impact on sustainable transportation
• Join a team that values expertise, accountability, and customer trust