Assistant Manager, Online Newborn

About Old Navy

Forget what you know about old‑school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high‑quality, must‑have fashion essentials for the whole family, with love, season after season.

The Assistant Manager, Online Experience develops category‑specific strategies for newborn with Global Merchants, Planning, Stores, Commercial Planning, and Marketing to drive a customer‑focused shopping experience and establishes Old Navy Online as the destination for product authority and customer engagement. This position leads category experience teams and is accountable for a division‑specific online P&L in the U.S. and Canada, driving a frictionless, seamless omni experience with a mobile‑first mentality.

• Own the web presence and primary KPIs for key categories, ensuring site and app meet branding guidelines and consumer expectations.
• Partner with Global Merchant leadership, Merch Planning, and Commercial Planning to develop online category experience priorities.
• Develop category roadmaps focused on improvements that drive customer satisfaction, increased traffic, conversion, and sales.
• Manage P&L accountability for categories totaling approximately $100M in annual online sales.

• Partner across the organization (Product Design & Development, Commercial Planning, Store Visual Merchandising, Online Operations, Innovation & Platform Operations, Marketing) to build cross‑functional teams, alignment, and prioritization of key initiatives.
• Ensure the full assortment of products is correctly represented across site and app, and collaborate with the broader Old Navy Online team to improve primary e‑commerce metrics.
• Identify strong product stories for incoming traffic from social, email, natural search, and other channels to optimize the online customer shopping experience.
• Provide detailed online experience playbooks to the Creative Marketing team, defining creative priorities based on the business plan.

• Benchmark category merchandising and commercial strategies against key competitors and best‑in‑class online retailers.
• Monitor and recommend category‑specific improvements, driving continual gains in conversion and revenue across all devices.
• Lead ideation of A/B tests to optimize customer experience and site functionality.
• Analyze data at a granular level, summarize concisely, and report key learnings to drive changes in division experience and site improvements.
• Daily monitor and report on primary KPIs to understand the business and help optimize conversion and revenue goals.

• 2+ years of professional experience in eCommerce or strategy functions within DTC and/or indirect eCommerce businesses.
• 1+ year of industry experience in CPG, FMCG, Beauty, Fashion, or Apparel, preferably in a matrixed enterprise generating $8B+ in annual revenue.
• Strong retail math fluency with the ability to articulate how traffic, conversion, AUR, AOV, units per transaction, and promotional depth drive demand and inventory outcomes.
• Adobe Analytics or similar tool expertise, with experience measuring trends, impact of actions, and reporting weekly business performance.
• Advanced Excel skills, including cleaning and structuring data sets, building pivot tables, and deriving trend‑based insights.
• Data‑driven site merchandising: ability to leverage competitive insights and business analysis to prioritize and execute site experience changes.
• Cross‑functional leadership and presentation skills, demonstrating and alignment with partners.
• Process improvement mindset with a proactive approach to improving efficiency at scale.
• Passionate eCommerce consumer with a creative point of view, bringing fresh, customer‑informed ideas inspired by personal shopping experiences and emerging digital trends.

• Merchandise discount: 50% off regular‑priced merchandise at Old Navy, Gap, Banana Republic, and Athleta, and 30% off at Outlet for all employees.
• Competitive Paid Time Off plans.
• Up to five "on the clock" hours each month to volunteer at…