Area Manager, Retail Retail & Store Manager

Area Manager

Department: Retail

Employment Type: Full Time

Location: London

With a rapidly expanding presence across physical retail, we are now looking for a high-potential Area Manager to help shape and scale our UK & Ireland field operation.

This is a field-based leadership role suited to someone ready to step up into area management and grow with a developing retail function. You will be responsible for driving sales performance, people leadership, operational excellence and brand experience across both staffed and non-staffed partner doors.

You will work closely with the Global Head of Retail Operations as part of a newly forming retail structure, helping to define what “best-in-class” looks like for REFY in physical retail.

In this role, you’ll spend approximately four days per week visiting stores across the region, with one day per week working from home on administration, reporting, planning and trade. You’ll travel weekly between doors, including occasional overnight stays where required.

• Lead, coach and support the REFY Business Managers across UK & Ireland
• Conduct regular 1:1s, performance reviews and development planning
• Support rota management, absence, holiday and payroll processes
• Act as first-line support on HR matters, escalating when required
• Build a high-performance, positive and commercially driven culture in stores

• Own sales performance across all doors
• Run weekly trade calls with Business Managers
• Produce and own weekly and monthly sales & trade reports
• Identify opportunities to drive growth, conversion and ATV
• Proactively develop and implement incentives, competitions and localised trade plans
• Take full ownership for performance recovery where doors under-trade

• Be a visible brand leader in stores, ensuring REFY shows up consistently and powerfully
• Own the end-to-end in-store experience across all doors, ensuring excellence in VM, tester and stock presentation, counter appearance, team grooming, and brand standards.
• Work closely with Education & Product teams to ensure training, product knowledge and service are world-class
• Protect and elevate the REFY brand reputation in every partner door

• Build and maintain strong relationships with our Retail partners and act as the day-to-day REFY contract for in-store managers and regional stakeholders.
• Ensure REFY is always well supported, commercially visible and treated as a priority brand.

• Oversee stock management, launches, deliveries and stock integrity
• Ensure compliance with REFY and retailer processes
• Support new door openings, refits and promotional periods
• Work closely with head office on forecasting, availability and sell-through.

• This role is ideal for someone who is currently a Business Manager, Regional Manager or Senior Counter Manager ready to step up
• Ambitious, energetic and wants to grow with a fast-scaling brand
• Thrives in a hands-on, fast-paced, founder-led environment
• Excited by building something rather than inheriting a finished structure
• Commercially minded but also deeply passionate about people, brand and customer experience

• 25+ Days Holiday: Start with 25, earn one for every year's service (up to
  5)
• Extra Holidays: Option to buy up to 5 additional days.
• Community First Day: A day to support a cause you love.
• Bonus Scheme: Rewards for your hard work and success.
• Family Leave: Enhanced support for new parents.
• EV Scheme: Drive electric with salary sacrifice options.
• Financial
  
  Coaching:
  
  Guidance to boost your money mindset.
• Flexible Religious Holidays
  :
  Flexibility to honour days that matter to you.
• Flexible Working: Flexi start and finish times with the option to work one day per week from home.
• REFY Product Perks: Annual allowance + exclusive discounts.
• Regular Social Events: Team-Building days and seasonal parties.
• Career Growth: Tailored training and development opportunities.
• Vitality Health Insurance: Health coverage with added benefits.