Director of Growth and Retail

Benefits

• Bonus based on performance
• Employee discounts
• Opportunity for advancement
• Training & development
• Wellness resources
• Flexible schedule

Pure Barre Studios

Contractor Role, Monthly Retainer + Performance Incentives

Pure Barre franchise is seeking a results‑driven marketing and retail professional to oversee growth initiatives across multiple Pure Barre studios. This role is responsible for paid lead generation, retail strategy, and marketing systems that drive measurable performance. This is a contractor role, not an entry-level position. We are looking for someone who can own outcomes, work independently, and operate as a strategic partner to leadership.

• Own Meta (Facebook and Instagram) ad performance across all studios
• Create and test ad creative, copy, offers, and audiences
• Manage budgets and optimize cost per lead and lead quality
• Report on performance trends and improvements

• Lead retail buying strategy with leadership approval
• Oversee merchandising standards across studios
• Manage inventory health, discounting strategy, and Shopify sales
• Improve retail revenue and inventory turnover

• Own content strategy and posting cadence
• Repurpose paid media creative into organic content
• Train and direct studio teams on content capture and execution
• Ensure brand consistency across all locations

• Design scalable grassroots marketing and event strategies
• Support local partnerships and community activations
• Create repeatable systems that studio teams can execute

• Predictable, efficient lead generation across all studios
• Clear improvement in retail revenue and inventory management
• Consistent social media presence that supports paid campaigns
• Reduced day-to-day involvement from ownership in marketing and retail decisions

• Proven Meta ads experience for local or multi-location businesses
• Strong understanding of performance marketing metrics
• Retail merchandising or inventory management experience
• Ability to work independently and manage multiple priorities
• Clear communication and reporting skills

• Fitness, boutique retail, or service-based business experience
• Shopify experience
• Experience supporting events or community partnerships

• Fixed monthly contractor retainer
• Performance-based incentives tied to lead generation and retail outcomes
• Scope and KPIs defined clearly before start

This role is not focused on social posting alone. Candidates without strong paid media experience will not be considered.

A flexible work-from-home option is available.

Compensation: $28.00 - $35.00 per hour

Pure Barre is proud to be an Equal Employment Opportunity and Affidavit Action employer. Pure Barre does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. We are dedicated to providing a work environment free from discrimination and harassment where employees are treated with respect and dignity.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Pure Barre Corporate.