Retail Relations Specialist PROJECT

Job Description

This role is based in our Santa Monica, CA office.

As a Retail Specialist within our Fashion Business Group, you will play a pivotal role in building, strengthening, and maintaining relationships with menswear retailers to drive attendance at our events. This position requires proactive engagement, strategic relationship‑building, and in‑depth market research to recruit key retailers and buyers. You will collaborate closely with the Director of Attendee Acquisition & Customer Success, VP of Events, Sales and Marketing teams, and other internal stakeholders to enhance retailer participation, elevate the attendee experience, and contribute to the overall success of our events.

• Research and identify new retail targets by analyzing market trends, key industry players, and emerging categories.
• Actively engage with retailers to secure their attendance at events.
• Build and strengthen relationships with key retailers across various market segments and tiers.
• Maintain proactive communication with existing and prospective retailers through phone, email, and in‑person meetings.
• Address retailer inquiries and provide solutions related to event details, registration, and logistics.
• Leverage an existing portfolio of industry relationships to enhance outreach and engagement.
• Collaborate with Events, Marketing, and PR teams to develop and deliver targeted retail messaging and promotional materials.
• Provide retailers with up‑to‑date event details, including brand listings, hotel rates, and show schedules.
• Qualify prospective retailers and guide them through the event registration process.
• Utilize Salesforce to track, update, and analyze retailer data, generating insights for sales and marketing teams.
• Ensure retailer contact information is accurate and regularly updated in the database.
• Prepare reports and analytics on retailer engagement, event attendance, and campaign effectiveness.
• Assist in managing VIP and buyer programs in collaboration with cross‑functional teams.
• Support event execution, including on‑site coordination of retail programs and experiences.
• Facilitate matchmaking between retailers and brands to foster long‑term business relationships.
• Provide personalized concierge services to VIP retailers to ensure a premium event experience.
• Source and qualify weekly leads to identify new retail prospects.
• Develop and execute targeted retail campaigns to drive attendance and engagement.
• Continuously enhance retailer engagement through strategic outreach and relationship management.

• Bachelor’s degree in business administration, Fashion Buying/Merchandising, or a related field (or equivalent professional experience).
• 2-4 years showroom experience, or a related role in the fashion industry.
• Strong understanding of the fashion industry and retail landscape.
• Proven track record of relationship‑building and sales skills, ideally within the fashion or retail sector.
• Exceptional interpersonal and relationship‑building abilities.
• Strong customer service orientation with excellent verbal and written communication skills.
• Detail‑oriented, creative, and innovative thinker with a proactive approach.
• Strong organizational and time‑management skills, with the ability to prioritize effectively.
• Self‑starter who thrives in a team environment and can work independently when needed.
• Proficiency in Microsoft Excel, Word, and PowerPoint.
• Existing relationships with key retailers are a must.
• Ability to travel up to 30% of the time.

We believe that great things happen when people connect face‑to‑face. That's why we work in‑person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at

• Great community: a welcoming culture with in‑person and online social events, our…