Senior Analyst, Audience Research; English Services; Telework​/Hybrid

Position: Senior Analyst, Audience Research (English Services) (Telework/Hybrid)

Position Title

Senior Analyst, Audience Research (English Services) (Telework/Hybrid)

Status Of Employment

Permanent

Position Language Requirement

English

Language Skills

• English (Reading)
• English (Speaking)
• English (Writing)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever‑changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date

:59 PM

Work arrangement

This is a hybrid position with a mix of in‑office and remote work. Work arrangements will be discussed with hiring managers per departmental guidelines.

Your role

As a Senior Analyst, Audience Research you will be an integral part of a dynamic team that provides on‑going research for CBC's English Canada’s initiatives. You will assist in the design, implementation, analysis and presentation of market, media, and audience research studies undertaken by the Custom Survey team. Core responsibilities of the Senior Analyst will be questionnaire design, survey scripting and deployment, monitoring data collection, data analysis, report writing and presentation of results.

Key

Tasks

• Design, manage, and execute research projects to support CBC English Services’ strategic goals
• Collaborate with internal stakeholders to identify research needs and develop customized research projects that align with business objectives.
• Questionnaire design and survey scripting, manage sample deployment and oversee project logistics.
• Work with external sample providers and troubleshoot data collection issues as needed.
• Use statistical software programs to analyse survey data and present results in easily understood tabular or graphic formats.
• Transform complex data sets into clear, compelling insights. Develop and deliver presentations, reports, and dashboards that highlight key findings and actionable recommendations.
• Present research findings to stakeholders and contribute to discussions about their implications for strategy and decision‑making.

What’s In It For You

• A hybrid work environment with a flexible work schedule, allowing you to prioritize yourself, your family and your work.
• Meaningful work that has a direct impact on one of Canada’s largest cultural institutions.
• A defined benefit pension plan and competitive benefits.
• A dynamic work environment that prioritises innovation, collaboration, creativity and growth.
• A strong commitment to learning and development, which includes a robust in‑house course offering and formal mentorship and skills development programs.
• Opportunities to become a member of CBC’s Employee Resource Groups.

We Are Looking For a Candidate With The Following

• Academic and professional training in social science research, with strong background in both qualitative and quantitative research methodologies. At least 2 years of hands‑on experience in market research, survey design and execution and data analysis.
• Post‑secondary degree in Communications, Social Sciences, Media Studies, or a related field. A minimum of a B.A. is required; an M.A. is preferred.
• Deep understanding of the Canadian media landscape, particularly CBC’s role within it.
• Significant experience in designing and executing market research projects, with a strong grasp of current research methodologies.
• Proven ability to critically evaluate research methods and interpret public opinion studies for journalistic reporting.
• Expertise in survey and questionnaire design, especially within media and audience research context (e.g., content/program testing, creative testing, brand health tracking, brand lift studies).
• Technical proficiency with survey platforms such as Qualtrics, Sparq, Alchemer, or Survey Monkey.
• Strong working knowledge of statistical analysis software (e.g., SPSS, Q, R, Stata or SAS).
• Demonstrated initiative and creativity in…