Leasing Consultant; Lease-Up - Penny

Overview

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates billions of dollars of real estate in multiple markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is a large operator of apartments in the United States, managing a substantial number of units globally.

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This onsite lease‑up role is based at The Penny in Annapolis, Maryland, and is not offered as a remote position. The Leasing Consultant is responsible for executing the property’s marketing, leasing, and renewal strategies to achieve occupancy, revenue, and resident retention goals. This role serves as a key point of contact for prospective residents, guiding them through the leasing process with professionalism and an understanding of the community’s lifestyle offering.

The Leasing Consultant supports resident satisfaction throughout the lease term and proactively manages lease renewals in alignment with Active Adult best practices. Responsibilities include lead management, CRM utilization, data analysis, event support, and collaboration with the Lifestyle Coordinator to enhance resident engagement. The Leasing Consultant upholds Greystar’s professional standards and ethical expectations while delivering exceptional service to residents, prospects, and guests.

• Performs all sales and leasing activities to achieve the property’s revenue and occupancy goals by greeting and qualifying prospects, conducting property tours and showing apartments, continuing the relationship with prospects, processing applications, credit screening, and criminal background checks, preparing the lease and move‑in package, and ensuring a smooth resident move‑in and lease signing.
• Collects all pertinent information from prospective residents at move‑in and records as appropriate.
• Stays informed about and collaborates with teams on current market and competitor conditions that may impact occupancy, market rent, and sales results; develops and implements short‑ and long‑term marketing plans and goals to sustain occupancy; follows the property’s policies related to concessions, specials, and other programs to boost occupancy.
• Designs and executes marketing activities and events to drive traffic to the property, including resident referral and employer outreach programs, using internet marketing tools and other property‑specific marketing plans.
• Uses the on‑site property management software to track availability, record traffic and leasing activities, manage resident and prospect data, capture demographic information, and review data.
• Ensures show units meet company standards for show quality by inspecting the tour path and show ready units, communicating maintenance needs, merchandising show units and amenities, and preparing the leasing office for daily activities.
• Follows up with prospects and new residents within 24 hours to ensure satisfaction and finalize lease decisions; documents all follow up activities.
• Supports lease renewals by preparing renewal letters and packages, contacting renewing residents in advance of move‑out dates, and ensuring renewal documents are signed and implemented on time per the renewal playbook.
• Responds quickly and courteously to resident and client/owner concerns and questions; takes prompt action to solve problems or document requests.
• Demonstrates customer service skills by treating residents, prospects, and guests with respect and responding to questions and complaints about maintenance services.
• Attends community and networking events, aligns with local associations and community organizations, and participates in outreach marketing to drive traffic and referrals.
• Completes various financial, administrative, and other reports; performs other duties as assigned.
• Assists Lifestyle Coordinator by attending and assisting with the setup of events as required.