Digital Strategy Manager

Type: Regular, Management, Exempt, Full-time.

Location: San Francisco, CA/Bay Area. This is a hybrid role that requires work in the office 2 days a week. Remote work in California, outside of the San Francisco Bay Area, will be considered.

Deadline: Applications are considered on a rolling basis until filled.

Reports to: Director of Communications.

Compensation and Benefits: This is a regular, full-time, exempt position with a salary range of $78,000 to $104,825. Language premiums are available ($1,500 for oral and written proficiency per language). Benefits include generous vacation and paid holidays; medical, dental, disability, and life insurance (ALC pays 100% of premiums for employees and 75% for qualified dependents); a flexible spending account; commuter benefits;

and a 401(k) retirement plan with employer contributions and match.

The Digital Strategy Manager is a new manager-level communications and digital leadership role responsible for shaping and executing ALC’s digital strategies that grow our audience, deepen public understanding of our work, mobilize supporters, and drive online fundraising. This position leads the development of integrated digital campaigns that translate complex legal and policy work into compelling, accessible stories that move people to action.

The Digital Strategy Manager sits at the intersection of storytelling, digital organizing, and fundraising, partnering closely with development and program teams to advance the organization’s mission. The Digital Strategy Manager will supervise a Senior Communications Associate.

The ideal candidate brings strong editorial judgment, deep experience in digital advocacy and fundraising, a data-driven approach to building sustainable donor and supporter engagement, and people management experience.

ALC is the nation’s first legal organization focusing on advancing and defending the civil rights of Asian and Pacific Islander (API) communities. Since 1972, ALC has fought for access to affordable housing in San Francisco’s Chinatown, litigated high-profile civil rights cases, advocated for the passage of landmark policy changes, and provided an array of services, including community education, advocacy, and direct client representation to further the rights of low-income immigrants and communities of color, across our Housing Rights, Workers’ Rights, Immigrant Justice, and National Democracy Initiative programs, and other emerging areas of law.

• Lead the development and execution of integrated digital communications strategies across email, SMS, social media, and peer-to-peer platforms to advance ALC’s advocacy and narrative goals.
• Translate legal, policy, and programmatic work into clear, compelling, and values-driven digital storytelling that resonates with diverse audiences.
• Oversee all online communications, including advocacy actions, rapid-response campaigns, and event promotion.
• Ensure organizational goals and values are reflected in all digital strategies.

• Design and manage digital fundraising programs, including email fundraising, recurring giving, and peer-to-peer fundraising.
• Collaborate with development staff to align digital communications with overall fundraising goals and donor, cultivation, stewardship, and retention strategies.
• Use segmentation, testing, and analytics to refine messaging and optimize conversion rates, average gift size, and key long-term supporter metrics.

• Along with the Sr. Communications Associate, develop and manage a digital editorial calendar that aligns communications, fundraising, and legal/advocacy priorities across teams.
• Establish protocol and workflows that standardize digital content creation, approvals, and distribution.
• Ensure consistency in tone, framing, and narrative across platforms while adapting content to meet the needs of different audiences and channels.

• Manage, mentor, and evaluate digital staff, consultants, and/or contractors, fostering a culture of collaboration, learning, and…