Marketing Campaign Specialist

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* Location:

** Holland, Michigan, United States
** Job :
** R0121171
* * Date Posted:
**** Company Name:
** J.R. AUTOMATION TECHNOLOGIES, LLC
** Profession (Job Category):
** Sales, Marketing & Product Management
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* Job Schedule:

** Full time
** Remote:
** No
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* Job Description:

** At JR Automation, we’re on a journey to be the most trusted, collaborative, and innovative partner to our customers. Our talented global team delivers automation solutions that transform our customers’ business. If you’re a savvy marketer who’s customer-focused, excels at crafting a great story and wants to be part of a dynamic team committed to making a difference, then we want you on our team!##

As a
** Marketing Campaign Specialist,
** you will play a key role in championing new ideas for campaigns that move sales opportunities through to a closed win sale!## You’ll work closely with our Sales team to develop creative strategies for new business opportunities as well as account-based marketing growth. As a leader on the Marketing & Communications team, the Marketing Campaign Strategist is responsible for developing and delivering creative content and strategic campaigns that position JR Automation as the industry leader and the best solution for our customers.

This role serves as the team specialist in understanding the needs of our customers, prospective customers, and industry influencers.## Working with multiple teams across the organization, a successful candidate will consider themselves a strong collaborator as you network within JR Automation to research, gather and understand the goal/s of each unique marketing campaign. You will bring creativity and a problem-solver mindset to develop new ideas to all JR Automation marketing platforms.

Along with strong writing and story-telling skills, you will stay on top of marketing and industry trends to ensure we reflect a modern, forward-thinking brand.
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* NOTE:

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* * This is an onsite, hybrid position offering the team member an on-site office in Holland, Michigan two to three days per week and remote work two to three days per week. Relocation would be a requirement for non-West Michigan candidates.
**
* What You’ll Do:

*** Manage the development and execution of creative campaigns to help JR Automation achieve sales and profitability goals.
* Understand our customers’ journey and craft campaigns, content, and sales resources to help drive sales growth.
* Create sales-driven content utilizing a variety of marketing channels including but not limited to social media, thought leadership blog, case studies, brochures/sell sheets, videos, trade shows, and more.
* Responsible for identifying buyer personas and being a strong link between Marketing and Sales teams.
* Responsible for ensuring brand language aligns with market expectations and is consistent across all forms of marketing communication.
* Participate in the creation, management, and execution of the company’s content strategy.
* Write, edit, and oversee production of digital content assets, working with the marketing and engineering teams and external suppliers.
* Identify areas of process improvement and design ways to create efficiencies in those processes.
* This list of responsibilities is not inclusive; however, it is intended to be a guideline for activities.
*** What You’ll Bring:
*** Degree in marketing, journalism, communications, business or related field or equivalent work experience.
* Five or more years of experience in a marketing, sales, or communications role in a B2B or agency organization.
* Experience creating marketing campaigns and selling tools that drive business revenue growth.
* Analytical mindset to manage the campaign budget, and report campaign performance to spark continuous improvements.
* Creativity and ideas to drive innovation!
** Skills You’ll Have:
*** Strong written and communication skills, including an aptitude for understanding technical concepts and synthesizing them into meaningful marketing materials.
* Capable of creating big ideas and creative strategies that are linked to business priorities and sales goals.
* Ability to effectively manage multiple projects with cross-functional teams.
*…