PR & Marketing Lead

Overview

Location: Hybrid - Remote working with travel required for events and meetings.

Reporting to: Director of Strategic Engagement

Key Relationships: PR Manager, Senior Communications Officer, Associate Director of Communications and Engagement, wider members of the Strategic Engagement division, member charities, external agencies and partners

Salary: £55,000 - £60,000 (£33-36,000 pro rata)

Hours: Part Time (3 days per week) 21 hours 0.6 FTE

Contract Type: Part Time - Permanent

Benefits: 10% employers pension contribution (NEST); HSF Health cash Plan covering employee partners and dependants under 18; 28 days Annual Leave plus bank holidays and increases with length of service; 2 hours weekly wellbeing time out;
Employee assistance program offering GP advice lines, virtual doctors, prescription services, emotional wellbeing support, a legal help line and counselling;
Funded eye sight test (Specsavers);
Pay it forward days - 2 days volunteering;
Mindful Employer;
Perkbox and Reward Gateway – discount platforms

The PR and Marketing Lead plays a pivotal role in protecting and enhancing the charity sector’s brand reputation across media and digital channels and to reach their key audiences. As a senior member of the Strategic Engagement team, the postholder will help shape and deliver a compelling narrative about the role, need and impact of our client, working with their charity members to ensure their story is told in an emotive and engaging way.

Working closely with the Director of Strategic Engagement, the Associate Director of Communications, Communications Lead, PR Manager and the wider team, the postholder will provide strategic leadership across PR, digital content, brand messaging and storytelling. They will oversee forward planning of media moments, manage day-to-day PR operations, guide digital content strategy, and coordinate events and campaigns that raise the profile of the charity sector and deepen engagement with supporters, partners and members.

The role combines strategic oversight, hands-on content leadership, and team management to ensure coordinated, impactful communications that support their organisational goals.

• Protect and enhance the reputation of our client across PR and digital channels.
• Lead a cohesive media and marketing strategy that tells compelling stories of the impact and need of our client to priority audiences.
• Ensure brand messaging and visual identity remain consistent and effective across channels and across the organisation.
• Oversee the gathering and use of powerful case studies that demonstrate sector impact, to support PR and marketing activities, working closely with the wider strategic engagement team
• Manage the PR Manager and Senior Communications Officer to maximise reach, engagement, and influence.
• Guide forward planning of proactive media opportunities and digital content.
• Oversee campaigns, events and communications activities that support strategic priorities.
• Work closely with the Communications Lead to ensure a collaborative, high-performing communications function aligned to shared goals.

The main duties and responsibilities of the role holder are as outlined below;

Media and Marketing Strategy

• Lead the strategic direction of PR, marketing and digital activity to support organisational priorities.
• Ensure an integrated approach across media, digital and brand, aligning messaging and creative.
• Coordinate with internal teams to develop forward plans for proactive media moments, using case studies, campaigns, thought leadership, reports and partnerships.
• Identify and mitigate risks that may impact reputation, coordinating responses with internal teams.

Brand and Messaging

• Oversee brand messaging and visual identity, collaborating with members to galvanise engagement and reach and ensuring consistent application across all channels.
• Provide guidance to colleagues and external partners on tone of voice, key messages and visual standards.
• Ensure communications are inclusive, accessible and reflective of the communities they serve.

Storytelling and Content Leadership

• Oversee development of versatile, high-quality…