Strategy Manager

Goat is part of WPP Media, the world’s leading media investment company. Since 2015, we've been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries.

As part of our team, you'll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.

Our data-driven approach is built on insights from tracking over 100,000 influencers and campaign performance. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter.

• Lead strategic proposals for multi-million projects and complex briefs.
• Own projects end-to-end with high accuracy and consistently strong outputs.
• Build proposals on clear strategy + strong creative to improve win rates.
• Apply commercial thinking: profitable for the agency, efficient to deliver, meets client goals.
• Develop concise, insight-led creative concepts/content ideas aligned to strategy.
• Turn strategy into clear, compelling narratives for pitches and decks.
• Contribute in management calls: feedback, improvements, solutions.
• Take ownership beyond your projects to lift team performance and win rates.
• Lead a client group (Group 1/2/3) and/or an agency initiative (case studies, AI, training).
• Drive collaboration, knowledge-sharing and accurate tracking within your area.
• Support marketing:
  Substack/vlogs and attend platform events; share learnings internally.
• Line manage interns: assign/review work, coach, give feedback, track progress.
• Cover Exec line management when needed (check-ins, reviews, workload).
• Lead pitches/presentations.
• Write and speak with clarity and brevity.
• Strong grasp of the full agency offering; integrate it into strategies.
• Build specialist expertise (e.g., AI) and create training to upskill the team.

• 2-3 years experience in a similar role.
• Strong written, communication and note taking skills.
• Generally tech-savvy, working remotely (on Mac OS).
• Native user of various Social Media Platforms with a strong understanding of each.
• An eye for design or design experience is very useful.
• Any previous experience working in a client-facing role is advantageous.
• Any specific interests relevant to our work, for example: sport, gaming, finance, tech, automotive, entertainment etc.

• Regular social events and ongoing clubs
• £200 grant to make your working from home set up comfortable once you’ve passed probation
• Provided Mac Book laptop to work from
• Flexi-hours
• Remote/Hybrid Working
• Health and wellbeing allowance once you’ve passed probation
• Health Insurance after you’ve passed probation
• Life Insurance Policy
• 25 Days Holiday plus bank holidays, accruing up to 30 days based on length of service
• Birthday & Work Anniversary Days Off
• Length of Service Gifts
• In-Office Benefits such as beauty treatments & yoga