Field Marketing Specialist; Universal Robots, IL, MI, MA, remote

Overview

Field Marketing Specialist (Universal Robots, IL, MI, MA, remote) –

At Universal Robots, part of Teradyne Inc., our vision is to create a world where people work with robots, not like robots. We are a market leader with 75,000+ cobots installed worldwide and 1000+ employees across North America, South America, Europe and Asia. Our team is made up smart, creative people working at the forefront of automation. We pursue innovative solutions to manufacturing challenges and are committed to career advancement within a ground-breaking technology company.

• Opportunity Overview: We are seeking a strategic and results-driven Field Marketing Manager to drive demand capture and demand generation efforts across the United States. This role plans and executes high-impact marketing initiatives and campaigns, collaborates with partners and the channel community, and delivers events that engage key decision-makers and drive business growth.
• Location & Scope: Localized marketing programs aligned with Americas and Corporate objectives to support sales pipeline growth and enhance brand presence. Campaigns across various channels, industries and segments; cross-functional collaboration with sales, marketing, and partner teams.

• Demand Capture & Demand Generation:
  Execute integrated marketing campaigns to drive pipeline growth, including digital campaigns, ABM programs, and content-driven initiatives tailored to the US market.
• Partner & Channel Marketing:
  Work with OEMs, integrators, distributors, and strategic partners to co-develop and execute joint marketing initiatives that strengthen partnerships and expand market reach.
• Event Management:
  Plan, execute, and optimize events of all sizes—from executive round tables and partner summits to large-scale industry exhibitions and trade shows.
• Localization of AMERICAS/Global Campaigns:
  Adapt AMERICAS/Global marketing strategies for local audiences with culturally relevant messaging and activation.
• Sales Enablement:
  Provide local sales with marketing assets, content, and lead follow-up strategies to accelerate the buyer journey.
• Performance Tracking & Optimization:
  Measure marketing activity success, track KPIs, and optimize programs based on data-driven insights to maximize ROI.
• Budget Management:
  Manage the local marketing budget and ensure efficient resource allocation for high impact.

• 7+ years of field marketing experience in B2B technology, SaaS, or related industry.
• Proven ability to execute successful demand generation campaigns and events contributing to pipeline growth.
• Experience working with partner and channel ecosystems, preferably in the US market.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication skills (written and spoken).
• Data-driven mindset with experience using marketing automation tools (e.g., Hub Spot, Marketo, Salesforce) and analytics platforms.
• Willingness to travel within the United States, and occasionally to HQ, Denmark for events and meetings—up to 30%.

• Be part of a dynamic, fast-growing company with a strong presence in the US market.
• Work with a talented marketing and sales team to drive real business impact.
• Opportunity to shape and influence marketing strategy.
• Competitive salary and benefits package.

Compensation: The base salary range for this role is $96,200 - $145,000. This range is a good faith estimate and the amount of base salary will correspond with experience and skill set. This range can also fluctuate depending on demand and location.

Incentive Plan: This job is eligible for discretionary bonus(es) based on financial performance.

Teradyne offers a variety of health and well-being programs, including medical, dental, vision, Flexible Spending Accounts, retirement plans, life and disability insurance, paid vacation & holidays, tuition assistance programs, and more. Details available upon request.

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