Vice President, Growth Marketing

Overview

Dashlane’s mission is to deliver the credential security every business and employee needs to thrive. Millions of consumers, and over 25,000 brands worldwide, such as Michelin, Air France, and Forrester, trust Dashlane for industry-leading innovations, patented zero-knowledge security, and an unmatched user experience. Founded in Paris, Dashlane has since established offices in New York and Lisbon, and has grown to more than 300 Dashlaners globally.

We're looking for people who actively use AI tools to drive efficiency, creativity, and impact in their work. Dashlane drives innovation and value learning, strives for excellence in everything we do, and thrives as one team. Learn more about life at Dashlane, including how we work, how we hire, and the benefits of being a Dashlaner.

Dashlane is scaling our Growth Marketing Team and is looking for a strategic leader to join as our Vice President of Growth Marketing to help us scale our B2B / enterprise performance marketing engine. You’ll be both a strategic thinker and a hands-on manager optimizing our demand strategies spanning paid media, email, social, content and field events to drive pipeline growth.

Reporting to the CMO, you will work hand in hand with Product Marketing, Sales, Success and Revenue Operations to innovate, and optimize demand strategies that create an efficient customer journey at all points in the funnel.

You’ll be a key member of our GTM organization as you build our B2B demand function, driving pipeline and performance through thoughtful, efficient, and modern demand strategies. You’ll take full ownership of our annual media spend budget, using a full-funnel, data-driven approach to generate qualified leads and measurable impact. Working cross-functionally with marketing, product, sales, finance, and external partners, you’ll manage and optimize paid channels - including search, display, Linked In, and more - while continuously testing new techniques, tools, and AI-forward strategies to stay ahead of the curve.

You’ll bring a strong understanding of attribution, messaging, landing page optimization, and customer journey thinking, and be relied on for your ability to present what’s working (and what’s not) to leaders across the business. At Dashlane, you’ll be empowered to modernize our demand engine, operate with autonomy, and scale results in a fast-paced, high-growth environment!

You will be based in New York or in Boston, with English as your working language. At Dashlane, we embrace a hybrid culture that combines the best of both worlds: the creativity and energy of in-person collaboration with the flexibility of remote work. Our model is designed to strengthen team connections, while supporting individual productivity and work-life balance. To maximize collaboration, we come together in the office on Mondays, Tuesdays, and Thursdays, while Wednesdays and Fridays offer more flexibility for focused work.

• Own and optimize Dashlane’s annual B2B media budget across core paid channels (search, display, Linked In, programmatic, affiliates) to generate qualified leads and pipeline.
• Build and execute full-funnel demand generation strategies grounded in performance data, customer journey insights, and continuous testing.
• Analyze and report on campaign performance—traffic, CAC, conversion rates, and pipeline impact—translating results into actionable insights for the growth leadership team.
• Partner closely with channel specialists, agencies, and cross-functional teams to bring strategic demand generation plans to life through activation.
• Collaborate cross-functionally with Sales, Product, Finance, and external media agencies to ensure tight alignment and operational excellence.
• Develop and iterate on messaging, landing pages, and user flows with a strong emphasis on A/B testing, experimentation, and conversion optimization.
• Contribute to the evolution of our B2B growth tech stack (e.g., Marketo, Salesforce, Zoom Info), including evaluating new tools and attribution solutions.
• Stay ahead of industry trends by piloting AI-driven marketing strategies and exploring emerging…