VP, Provider Marketing Loyalty Leader – Health & Wellness

Job Description:

The VP, Provider Marketing Loyalty Leader – Health & Wellness is a high-impact, strategic role designed for a leader who excels at the intersection of brand building, lifecycle marketing, and high-touch B2B relationship management. This position will architect, launch, and scale an all-new B2B loyalty program. This program will be a holistic ecosystem designed to drive deep engagement through benefits and experiences, streamlined onboarding and white‑glove support to our Care Credit Network of Providers.

As the loyalty leader, you will lead a team of marketers, own the end‑to‑end strategy for provider engagement and resulting revenue growth. We are looking for a candidate that can balance high‑level strategy with meticulous execution.

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you will be required to commute or travel for in person engagement activities such as business or team meetings, training and culture events.

* Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

• Program Architecture & Launch: Implement a pilot test program and design a long‑term loyalty framework that incentivizes Providers through a blend of financial rewards, experiential benefits and business consultative services to grow their small business. This involves working cross‑functionally with Digital, Product, Salesforce, Salesforce Marketing Cloud, Sourcing and Performance Marketing teams on dependencies to the loyalty program launch including the identification of the technical solution to support the long‑term loyalty strategy.
• Omnichannel Experience Design: Curate a mix of exclusive virtual and in‑person events, surprise and delight moments that foster a sense of community and brand affinity.
• Lifecycle Strategy for Loyalty Program: Partner with Lifecycle Marketing leads to curate welcome and on‑going lifecycle journeys that drive long‑term Provider retention.
• Sales Enablement & Support: Partner with the Sales team to integrate white‑glove support services into the loyalty program, ensuring Providers receive concierge‑level attention.
• Performance Optimization: Establish key performance indicators with Analytics to measure program ROI, including Provider activation rates, churn reduction, incremental sales growth and brand affinity.
• Team Leadership: Lead a team of high‑performing marketers executing complex, multi‑channel marketing programs across digital and physical touchpoints.
• Perform other duties and/or special projects as assigned.

• Bachelor's degree OR in lieu of degree, a high school diploma and 10 plus years of experience in credit card or financial services marketing
• A minimum of 8 years of professional work experience in the Marketing field to include:
• 3 plus years of experience with: loyalty or community marketing, event marketing, direct mail, email, digital, social marketing, campaign strategy and execution
• 3 plus years of project management experience with a record of delivering on time and across functions
• Strong analytic skills and mindset to leverage data insights and segmentation for effective marketing automation, CRM integration and personalized experiences.
• Ability and flexibility to travel for business as required

• 5 years of experience managing a team/organization and experience presenting to and engaging with senior leadership
• MBA desirable
• B2B and Consumer marketing experience with strong loyalty and engagement focus
• Experience in healthcare and in financial services preferred
• Experience creating memorable brand moments both virtually or physical events.
• Possesses ability to work cross‑functionally with Lifecycle Marketing, Sales, Go-To-Market and Operations to ensure the loyalty program is a core pillar of the business.
• Ability to analyze data, identify key trends and opportunities and develop improvement opportunities.
• Self‑motivated, creative, strong initiative, and…