Director​/Marketing​/Innovation & Online

Overview

DIRECTOR / MARKETING / INNOVATION & ONLINE

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Please see Special Instructions for more details.

Central Michigan University is dedicated to fostering an environment that is reflective of the communities we serve. We are especially interested in highly qualified candidates who will advance and promote CMU’s mission, vision, and leadership standards.

You must submit an online application in order to be considered as an applicant for this position.

Cover letters may be addressed to the Hiring Committee. Applicants are strongly encouraged to submit letters of recommendation. If you wish to include recommendation letter(s) that are not required, please utilize the Recommendation Letters field.

Supervisors are expected to support the Leadership Standards of Central Michigan University and foster a culture that inspires excellence. Please review the Leadership Standards before applying for this position.

* This position is available in Mt. Pleasant, Troy, Grand Rapids, or Traverse City. The work location is negotiable based on candidate preference; the accompanying salary offer will be determined based on candidate s work location.

Posting Number S-3819

Position Number 00200

Type of Recruitment External

Position Title DIRECTOR / MARKETING / INNOVATION & ONLINE

Position Summary

The director of marketing for CMU’s Innovation and Online unit leads integrated and comprehensive marketing efforts to increase market share and drive prospective student engagement, application growth, and enrollment for CMU’s online degree programs. This role is responsible for developing, managing, and executing a strategic, data-informed marketing strategy in collaboration with university partners; in particular, University Marketing and Communications, with the ultimate goal of achieving enrollment growth targets for online programs.

This individual will work in partnership with University Marketing and Communication on all aspects of the marketing lifecycle, from brand positioning and lead generation to conversion and student retention for CMU Online. The director will lead a team of marketing professionals, manage budgets, and collaborate with internal stakeholders to ensure the marketing strategy aligns with the broader institutional goals, brand standards, and institutional brand positioning.

• Bachelor’s degree in marketing, communications, or a related business field.
• Five years of progressively responsible experience in marketing.
• Demonstrated experience managing and optimizing a budget across multiple teams and goals.
• Demonstrated experience managing vendor relationships and working across multiple channels and audiences.
• Demonstrated understanding of funnel-based marketing and conversion-focused content strategy.
• In-depth knowledge and hands-on experience with digital marketing platforms, marketing automation (e.g., CRMs like Slate), analytics tools, and web content management systems (CMS).
• Demonstrated collaborative mindset, with a proven ability to be a creative, and analytical thinker who can adapt quickly to evolving market trends.
• Familiarity with email drip campaigns, lead nurturing workflows, and campaign reporting metrics.
• Demonstrated understanding and ability to use market research, competitive analysis, and consumer trends to identify new opportunities.
• Knowledge in managing digital presence, including website content strategy, SEO / SEM, paid and organic search, social media platforms, and email marketing campaigns.
• Demonstrated understanding of integrated marketing strategies and approaches that leverage and maximize paid digital spend.
• Deep understanding of marketing…