Brand Manager

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Paid time off

As Brand Manager, you'll be the operational engine behind Petlibro's brand campaigns and partnerships - translating brand strategy into flawless execution across channels and ensuring every external partner delivers work that elevates our vision. Reporting to the Brand Director, you'll manage the day-to-day of integrated campaigns, own key partnership relationships, and ensure our brand shows up consistently and compellingly at every touchpoint.

• Lead end-to-end project management for integrated brand campaigns across digital, social, PR, experiential, and retail channels
• Coordinate cross-functional teams to ensure seamless execution and alignment with brand strategy
• Develop and maintain campaign calendars, tracking deliverables and performance against KPIs
• Monitor campaign results and provide actionable insights for optimization

• Serve as primary day-to-day contact for agency partners, vendors, and external collaborators
• Manage agency briefs, timelines, and deliverables - ensuring output aligns with brand standards
• Identify, vet, and negotiate partnerships that expand brand reach and drive affinity
• Track partnership performance and ROI, making recommendations on continuation or optimization

• Act as brand guardian across all touchpoints, ensuring consistency in messaging, visual identity, and tone
• Partner with product marketing, creative, DTC, and performance teams to align campaigns with business objectives
• Collaborate with Shenzhen-based colleagues across time zones to ensure brand campaigns align with product roadmap and technical capabilities
• Support product launch planning and execution in collaboration with product marketing
• Manage brand marketing budgets and vendor relationships, ensuring efficient resource allocation

• You have 6+ years of brand marketing experience, with strong preference for DTC brands
• You've successfully managed integrated campaigns and can point to measurable results
• You're an exceptional project manager who thrives in fast-paced, lean-team environments
• You have agency management experience and strong communication skills
• You're comfortable working across time zones and cultures, preferably with experience collaborating effectively on international teams
• You're data-informed, aesthetically sharp, and love pets

• Bachelor's degree, MBA preferred
• 6+ years of brand marketing or integrated marketing experience
• Proven track record managing multi-channel campaigns and agency partnerships
• Proficiency with productivity and management tools
• Remote position;
  West Coast candidates preferred for alignment with leadership team.

Flexible work from home options available.