Lifecycle & Content Marketing Manager

Overview

Lifecycle & Content Marketing Manager - Contract s is a contractor role for an experienced operator who thrives in the platforms, builds campaigns end-to-end, and ensures flawless deployment. The primary focus is execution across SMS, blog, and onsite content programs, with strategic collaboration with the Director, Content and Lifecycle Marketing.

• SMS Marketing (Primary Channel – Heavy Execution)
• Generate ideas for SMS
• Brief SMS projects to Creative Team
• Maintain SMS campaign calendar, ensuring sends complement but aren’t duplicative of email
• Build, QA, and deploy SMS campaigns and automated journeys directly in platform
• Own day-to-day campaign execution, including segmentation and personalization
• Implement A/B tests (copy, timing, audience) and monitor results
• Monitor performance and make tactical adjustments to optimize CTR, CVR, revenue, and unsubscribe rates
• Ensure compliance with SMS regulations and opt-in best practices

• Blog Content Management (Production-Focused)
• Upload, format, and publish content directly in CMS
• Implement on-page SEO and AEO recommendations
• Collaborate with Director of Content & Lifecycle Marketing to manage content calendar and generate ideas
• Brief projects into the Creative Team
• QA all content for formatting, links, images, accessibility, and mobile responsiveness
• Maintain publishing cadence and ensure deadlines are met
• Monitor traffic and engagement performance

• Managing Tool for Pop-ups and Quizzes (Onsite Conversion & Engagement)
• Build, QA, launch, and optimize Digioh pop-ups and quizzes
• Execute A/B tests on offer, copy, timing, triggers, and creative to increase email and SMS opt-ins
• Manage audience targeting logic (i.e. loyalty vs. non-loyalty)
• Continuously iterate to improve subscriber quality, engagement rates, and overall funnel performance

• Platform & Tactical Ownership
• Operate directly within Iterable, Builder.io, and Digioh
• Build audience segments and manage targeting logic
• Conduct pre-send QA checks for every campaign and onsite experience
• Maintain documentation and campaign trackers
• Ensure all deliverables are executed on time and error-free
• Collaborate cross-functionally but retain ownership of execution

• 3+ years of hands-on experience in SMS, retention, or lifecycle marketing
• Demonstrated experience building, QA’ing, and deploying campaigns directly within marketing platforms
• Experience with Google Analytics
• Strong communication skills with a performance-driven mindset
• Detail-oriented with exceptional QA standards
• Comfortable working independently and managing deadlines
• Analytical and data-driven; able to quickly adjust based on performance
• Experience with Wrike, Iterable, Builder.io, and Digioh preferred

Thorne is the leader in science-backed health and wellness solutions committed to helping individuals live healthier longer. As the top recommended clinical brand by healthcare practitioners, Thorne offers a comprehensive range of products including nutritional supplements and health tests designed to meet the unique needs of individuals at every stage of life. Founded in 1984, Thorne products are formulated with the highest-quality ingredients, supported by clinical research, and rigorously tested to ensure purity, potency, and efficacy.

Thorne is trusted by 47,000+ health-care professionals, thousands of professional athletes, more than 100 professional sports teams, multiple U.S. National Teams, and more than five million consumers. For more information, visit

THORNE IS AN EQUAL OPPORTUNITY EMPLOYER