Vice President – Public Relations CPG Brands

Vice President – Public Relations CPG Brands

Location:

New York, NY

Vice President – Public Relations CPG Brands

This is a full-time, direct hire role. We seek qualified applicants who currently live in the NYC metropolitan area to work this hybrid schedule of 1 day a week in office + 4 days a week working from home.

The Vice President – Public Relations CPG Brands position is part of our FINN Partners NY, NY Office’s Consumer PR/RKPR Team. Our RKPR team at Finn Partners is one of the best PR teams in the industry! We seek a leader to join us who is passionate about communications, ready to roll up their sleeves, and contribute to the success of the team.

This is an opportunity to focus on PR strategies and program execution with exciting regional, national, and international clients in the food, beverage, wellness lifestyle, consumer tech, and consumer packaged goods sectors. You will oversee planning and execution of client public relations programs, drive scalable revenue growth, acquire high value consumers for our client brands, master earned storytelling integration, and lead the career development of this department’s junior level PR staff.

The role will report to and collaborate directly with senior leadership in the RKPR practice. There will be occasional work travel, on an as needed basis.

Applicants must have 8+ years of prior consumer public relations PR leadership experience with clients in the food, beverage, wellness lifestyle, and consumer tech sectors. Consumer PR agency-based experience is highly preferred.

Responsibilities:

• Drive scalable revenue growth by designing and executing a comprehensive affiliate strategy that transforms earned media placements into high-performing revenue channels, and that consistently hits aggressive monthly and annual GMV (Gross Merchandise Volume) targets for a diverse portfolio of clients.
• Acquire high-value consumers for our clients by leveraging data-driven insights to identify and partner with top-tier publishers and influencers; focus on strategic customer acquisition that lowers CAC (Customer Acquisition Cost) while expanding brand reach into untapped market segments.
• Master “Earned Storytelling” Integration by being the bridge between performance marketing and traditional PR; secure high-authority editorial “commerce content” placements and ensure that affiliate links are seamlessly embedded within authentic brand-elevating narratives that drive both trust and transactions.
• Lead the execution of integrated and successful public relations campaigns/programs that exceed client goals.
• Maintain clear and consistent communications; provide proper direction and counsel; and offer problem-solving solutions to clients.
• Develop and grow senior client relationships.
• Lead internal teams and drive their growth; provide proper feedback and guidance; motivated to be creative and achieve excellent results.
• Review and develop press materials, including but not limited to press releases, media advisories, key messages, Q&As, and executive remarks.
• Develop overall communications media strategy for clients; manage profitability and financial aspects of accounts.
• Utilize excellent contacts to secure consistent media coverage across a wide range of consumer, food and beverage, wellness lifestyle, and news publications.
• Establish new media contacts to expand reach across print, online, TV, social, radio and podcasts.
• Generate new business opportunities and help secure new clients; research and participate in new business presentations; develop RFPs that showcase our unique capabilities and proven results.

Requirements:

• 8+ years of prior PR leadership roles focused on consumer public relations strategies and program execution of food, beverage, wellness lifestyle and consumer tech brands. (Consumer PR agency-based experience is strongly preferred.)
• Bachelor’s degree in public relations, or communications related field is required. MBA or post-graduate degree is a plus.
• Proven history of leading PR teams and driving results.
• True passion for staying abreast of industry and consumer trends and creatively capitalizing on them.
• Exceptional media relations with many top-tier national…