Digital Marketing Manager - Paid Media

Digital Marketing Manager - Paid Media About The Position

The Digital Marketing Manager - Paid Media will play a pivotal role in driving our digital advertising efforts across various platforms and channels for the Store Marketing team, including Meta, Google, Microsoft, Affiliate, Amazon, and Live Intent. The ideal candidate will possess a deep understanding of these platforms and a strategic mindset, allowing them to deliver flawless campaign execution, actionable reporting, and the thought leadership necessary to maximize our marketing impact.

In addition, the Marketing Manager will collaborate on media planning, and be responsible for campaign set-up and execution for internal teams.

In-office Expectations:
This position offers remote work flexibility; however, if you reside within a commutable distance to one of our main offices in New York, Des Moines, Birmingham, Los Angeles, Chicago, or Seattle, the expectation is to work from the office three times per week.

• Set up, test and monitor on a daily basis various paid media campaigns staying within budgets and outlined parameters.
• Create and manage A/B and multi-variant test campaigns across platforms according to testing schedules. Provide input and direction on upcoming testing schedules.
• Coordinate with internal creative teams and senior marketing staff to ensure assets meet platform specifications and deadlines. Edit creative templates for ad execution and export when necessary.
• Contribute to media planning, where applicable.

• Pull and aggregate performance data from various platforms to support weekly and monthly reporting.
• Optimize campaigns weekly or as needed to ensure delivery is on pace and within budget parameters.
• Contribute to monthly performance decks to be shared with internal stakeholders.
• Identify and flag any data discrepancies or delivery issues in real‑time.
• Maintain organized records of historical campaign performance and testing outcomes.

• Other duties as assigned, which may include: research of competitor activities around marketing and execution as it relates to similar goals. Provide implementation and process suggestions where appropriate across the organization.

• BA or BS degree in Marketing, Communications, Business, or a related field (or equivalent professional training).

• 3+ years of experience in digital marketing, with a heavy focus on paid media execution or ad operations (agency or in‑house).
• Expert working knowledge of at least one major advertising ecosystem (e.g., Meta Ads or Google Ads).
• Track record of managing or supporting significant monthly media spends ($100,000+), while maintaining strict efficiency targets (ROAS/CPA).
• Experience with subscription business marketing or e‑commerce is a plus.

• Platform Proficiency:
  Familiarity with the back‑end of major ad platforms (e.g., Meta Ads Manager, Google Ads, or various DSPs). Mastery of at least one platform preferred.
• Technical Aptitude: A strong understanding of tracking pixels, URL parameters (UTMs), and the general "plumbing" of digital marketing.
• Data Analysis:
  Proficiency in Excel or Google Sheets to organize data, identify performance trends, and translate metrics into actionable insights.
• Operational Excellence:
  Strong attention to detail and comfort pacing large budgets with minimal oversight.
• Adaptability:
  Ability to thrive in a high‑volume environment where priorities can shift based on performance data.
• Creative Partnership:
  Comfortable collaborating with creative teams to optimize ad assets based on real‑time performance data.

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status,…