Senior Product Marketing Manager; Remote

General Information

Location:Cary, NC, Remote

Organization:WCG

Job Type:Full Time - Regular

ABOUT WCG:WCG’s clinical solutions are built on a foundation of best-in-class clinical services companies. We deliver transformational solutions that stimulate growth, foster compliance, and maximize efficiency for those performing clinical trials. WCG is proud to serve individuals on the front lines of science and medicine, and the organizations striving to develop new products and therapies to improve the quality of human health.

It is our role to empower them to accelerate advancement, while ensuring the risks of progress never outweigh the value of human life.

WHY WE LOVE WCG:At WCG, our employees are our most valuable asset and as with all our assets, we invest in them with an eye toward future success. We provide each eligible employee with a comprehensive set of benefits designed to protect their personal and financial health and to help them make the most of their future.

• Comprehensive Benefits package - Health, Dental, Vision, Life Disability, 401k with match, and flexible spending accounts
• Employee Assistance Programs and additional work/life resources
• Referral Bonuses and Tuition Reimbursement
• Flexible PTO
• Volunteer Time Off to benefit the community
• Opportunities for career development with on-the-job training, certification assistance and continuing education reimbursement

The expected base salary range for this position is $82,080 to $127,500. This salary range may vary based on the candidate's qualifications, experience, skills, education, and geographic location.

JOB SUMMARY: The Senior Product Marketing Manager is responsible for the go-to-market success of one or more WCG product lines through strong positioning, messaging, and launch execution. This role co-owns launches in close partnership with Go-to-Market and Sales Enablement teams, ensuring product priorities are clearly reflected across sales motions, enablement, thought leadership, and demand generation. The Senior Product Marketing Manager works cross-functionally within Marketing to ensure priority solutions are consistently elevated through campaigns, content, and market-facing narratives.

• Own market segmentation, buyer personas, and problem statements for assigned product lines using the Pragmatic Marketing framework.
• Develop and maintain differentiated positioning and messaging that clearly communicates product priorities and value.
• Translate customer and market insights into actionable guidance for Product Management.
• Co-own product launches with Go-to-Market and Sales Enablement partners, aligning on launch strategy, timing, and success metrics.
• Collaborate on development of sales enablement tools, training, and narratives to ensure field readiness.
• Partner with Demand Generation, Content, and Communications teams to ensure key product priorities shine through campaigns and thought leadership.

• Analyze win/loss data, pipeline performance, and competitive dynamics to optimize GTM effectiveness.
• Identify opportunities to improve adoption, clarity, and commercial performance through cross-functional action.

Other duties as assigned by supervisor. These may, on occasion, be unrelated to the position described here.

Bachelor’s degree in marketing, business administration, communication, or related field required. Graduate degree preferred.

Pragmatic Marketing Certification desirable.

• 7–10 years of experience in Product Marketing, Product Management, or related roles.
• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments.
• Strong cross-functional collaboration, communication, and analytical skills.
• Demonstrated ability to influence senior sales leaders and account teams.
• Strong experience supporting enterprise or global account sales teams.
• Background in clinical trials, life sciences, healthcare technology, or complex B2B services strongly preferred.
• Strong analytical skills, including experience with white space analysis…