Marketing Manager

Role: OVO-View

Team: Direct to Consumer

Salary banding: £63040 - £70000

Location: Hub Based - Hybrid with 1/2 a week in Glasgow, Bristol or London.

Experience: Senior Mid-Level

Working pattern: Full-Time - 12 Months Fixed Term Contract

Reporting to: Head of D2C

Sponsorship: Unfortunately we are unable to offer sponsorship for this role.

This role in 3 words: Cross-channel, creative, insightful

Top 3 qualities for this role: Collaborative, customer-centric, proactive

At OVO, we understand that a one size fits all approach doesn’t work for everyone. That’s why we created the OVO Way of Flexibility.

All our roles are hub based (Bristol, Glasgow or London), providing a dedicated space for collaboration, connection and teamwork. You’ll also have the flexibility to work from home.

At OVO, we are on a mission to solve one of humanity's biggest challenges, the climate crisis. And we know it takes all of us to change the world. That's why we need diverse people from all abilities, gender identities, ethnicities, ages, sexual orientations, life experiences and backgrounds to join us.

Everything we do here spins around Plan Zero. So, naturally, the team you’ll be joining plays a gigantic role in making that happen. Here’s how:

Joining the Direct to Consumer team, you’ll own the optimisation of our marketing, making it easy and appealing for customers to join OVO and our mission towards Plan Zero.

We are looking for a versatile, narrative-driven Marketing Manager who believes that every touchpoint—from a 15-second ad to a deep-dive product page—is an opportunity to tell a compelling story.

You aren't just a specialist in one channel; you are an all-rounder who can pivot from high-level storytelling to tactical SEO updates or ad creative briefs in a single day. If you are a "get stuck in" marketer who loves to build, test, and refine, we want to talk to you.

• Cross-channel ownership:
  Manage and execute marketing campaigns across all channels (ads, organic / LLM search, and Web) to drive awareness and conversion.
• Narrative continuity:
  Act as a brand storyteller, ensuring that our core selling points are never lost, whether a user finds us through an organic search result or an ad.
• Agency management:
  Working with our preferred agency to plan and deliver marketing campaigns that meet our CAC and CPA targets.
• Testing and insights:
  Own the marketing testing roadmap. You’ll constantly experiment with new messaging, visual hooks, and channel tactics to see what resonates with our audience, constantly driving towards performance improvement.
• Integrated campaigns:
  Ensure product launches and brand moments are synchronised across channels for maximum impact.
• Creative oversight:
  Collaborate with the internal creative team to brief and oversee high‑performing creative assets and web content.
• Content strategy:
  Own the content across key landing pages, utilising content tools and LLMs to assist in versioning, brainstorming, and SEO optimisation.
• Hook testing:
  Work with the paid media agency and internal creative teams to develop creative testing strategies across channels and deliver these tests through to evaluation.

• … have a growth mindset. You aren't afraid to roll up your sleeves. No task is too small if it improves the customer experience or marketing performance.
• … are a storyteller. You know how to tweak a headline or a visual to stop the scroll.
• …love a full funnel approach. You have a broad understanding of all digital channels but are willing to dive deep into the weeds of a channel when needed.
• …use technology as second nature. You are comfortable using digital tools (like ChatGPT, Claude, or Canva) to speed up your workflow, but you have the "creative taste" to know when a machine-generated idea needs a human soul.
• …use data to inform your strategies. You don’t just "guess" what works; you look at Click‑Through Rates (CTR) and Conversion Rates (CVR) to validate your creative instincts.
• …know your E‑E‑A‑T from your meta data. Using content to optimise for search…