Performance Marketing Associate- Remote

Tried and True Media (TNT) is a fully remote digital direct response agency in the health/wellness/beauty space who has generated over $1.2B in sales for our clients. We're searching for a creative, yet data-driven direct response marketer to drive performance for our top spending clients on Meta, Google, Tik Tok and other emerging platforms.

As a Performance Marketing Associate at TNT, you will work along side our Performance Marketing Managers to own analyzing the client's entire funnel from ad view to click to conversion to LTV, pinpointing performance bottlenecks and formulating hypothesis to overcome them. You'll run your own kick-ass team consisting of a media buyer, creative producer, copywriters and video editors who share a common goal for your client portfolio - generate clicks that convert into high ROAS sales that scale client spend.

What's In It For You?

• Core Compensation: Competitive base salary
• Location: 100% Remote (global team of 90+ with no corporate office).
• Hours:
  Standard US Business Hours (We operate on Eastern, with some flexibility for those on the West Coast).
• Culture:
  Incredibly smart people obsessed with helping our clients (and each other) win!

Who's a Great Fit?

The ideal candidate is naturally comfortable leading a team and being the central point of contact for the client externally... while being a strong advocate for the client internally. You're a gifted marketer and optimizer and thoroughly enjoy scrutinizing every step in the client's funnel to pinpoint bottlenecks and spot opportunities to boost CTR, ROAS, CVR, AOV, LTV and other key funnel metrics that open the door to additional, profitable scale.

Most importantly, however, you are addicted to winning and driving growth. You get uncomfortable if things aren't running smoothly, annoyed when hypotheses don't turn out how you thought (diving deep to figure out why), and pissed if you're at risk for missing your targets. You love taking on the challenge of being given a target by the client and the autonomy by your company to figure out how to make it all work.

And you gain immense satisfaction working with your team to smash through those targets and deliver success.

What's Our Setup?

We've structured our teams into cells, each of which has a portfolio of clients its assigned. Each cell is comprised of a performance manager, a media buyer, creative producer, junior and senior copywriters, and video editors. Everyone on the cell is focused on the single goal of hitting client spend and ROAS targets.

Regardless of what cell you're in, everyone benefits from the following:

• Sophisticated Analytics - In addition to detailed campaign reporting, we have a proprietary analytics platform that allows us to pinpoint which elements of video ads drive response
• Shared Learnings - Participation in weekly "best of" calls where in all performance marketers share what's working across the board both for client ads and funnels
• Clear Feedback / Mentoring - You'll be given clear feedback on your performance and routine mentoring sessions to ensure you continually upskill and develop your craft
• Subject Variety - You'll be given a huge variety of subject matter to work on, with a mix of clients who have a mix of offers in your assigned cell, rotating to other cells over time
• High-Caliber, Collaborative Team - You'll have the full resources you need to win, with everything from analytics to copywriting, video editing, media buying, etc.

Key Expectations:

• Performance and Growth of a Portfolio of Clients - You'll have an opportunity to build a portfolio of clients who spend $2M - $5M per month. Campaigns will primarily run on Meta and Google. Your #1 goal is to increase the effectiveness of the client's campaign to ensure the client achieves their primary KPIs and scale the account.
• Cultivate Strong Client Relationships - Because you'll be the primary point of contact with the client, you'll need to cultivate a strong, respectful, trusting relationship that encourages the bilateral sharing of information and fast resolution of issues. The client will expect you to be "on it" - and so will we.
• Drive Campaign Performance Daily - Every day you will stay on top of campaign and ad-level performance metrics providing data-driven insight and opportunities for the media and creative team to expand and scale ad concepts and campaigns.
• Optimize Conversion Funnel KPIs - You'll invest significant time analyzing the entire funnel, formulating hypothesis and running testing to improve CVR, AOV, LTV and other relevant funnel KPIs to drive improved ROAS.
• Drive Creative Expansion - With your knowledge of the client's product and customer base, you will play a pivotal role in helping the creative team expand existing controls through variation expansions and VSL expansions. Each week you will work directly with the media and creative team to suggest tests to scale the account.
• Extend Campaign Success - By looking daily at campaign data, you'll provide the insight needed to expand…