Director Content and Community Marketing

Director Content and Community Marketing

• Marketing
• Chicago, United States
• Management
• Full-time

Ready to take your career to the next level?

Skai (formally Kenshoo) is looking for the best and the brightest to join our rapidly growing team. We're proud of our industry-leading digital marketing software but we're even prouder of the people behind it. That's where you come in!

We are looking for a modern, distribution-first content leader to evolve Skai’s content strategy for the next phase of growth.

This senior individual contributor will lead our expansion into video-first storytelling, influencer partnerships, community activation, and social-led demand generation. Working across Brand, Demand Gen, Product Marketing, and Sales, you will connect content strategy directly to audience growth and measurable pipeline impact.

This role is focused on increasing Skai’s cultural relevance in commerce media and translating that relevance into commercial growth.

Key Responsibilities:

Content Strategy & Distribution

• Own and execute a distribution-first content strategy aligned to brand authority and pipeline goals
• Turn launches, research, events, and major initiatives into multi-channel content engines across social, video, influencer, and community
• Build compounding content systems rather than one-off assets

Video-First & Social Growth

• Own Skai’s organic social strategy and editorial calendar across priority platforms, leading our external agency
• Expand personality-led, video-first storytelling across Linked In, You Tube, and emerging channels
• Manage and scale “Retail Media Thursdays,” optimizing format, reach, and pipeline contribution
• Develop recurring formats, oversee publishing cadence, and guide high-performing scripts and narratives

Influencer & Community-Led Growth

• Build and scale influencer and creator partnerships within adtech and commerce media
• Activate customers and partners through structured advocacy, co-marketing, and UGC programs
• Translate Skai’s proprietary data and insights into shareable, conversation-driving content

Demand Generation & Performance Alignment

• Align content to demand generation and ABM priorities
• Support middle-of-funnel conversion and sales acceleration
• Define and track engagement, audience growth, share of voice, and pipeline contribution
• Leverage AI tools and experimentation to continuously improve performance

• 5–8 years in B2B SaaS content, social, brand, or community marketing
• Proven experience building video-first or social-led content programs
• Experience managing influencer or creator partnerships
• Experience aligning content to demand generation and ABM programs
• Strong understanding of distribution, platform algorithms, and audience growth mechanics
• Commercial mindset with the ability to connect content performance to revenue outcomes
• Fluent user of generative AI tools and modern content workflows
• Exceptional writing and storytelling skills and ability to operate with high autonomy

We are hybrid for the long term - with a great home/ office work mix (three days in office per week), passionate and diverse team members, and a vibrant company culture.

The salary range for this position is $,000. The actual salary amount will vary depending on the applicants experience, skills and abilities as well as internal equity and market data. This position is eligible for additional bonus compensation, full details will be provided during the recruitment process.

Equal Opportunity Employer

Skai, Inc. is an Equal Opportunity Employer. At Skai, we believe ensuring a diverse, equitable, and inclusive workplace is not just an ideal to strive for; it is right, necessary, and our responsibility as humans. Our full DE&I commitment and global framework can be viewed on our company website and are aligned to our core values. We strongly encourage and seek applications from women, people of color, and bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities.

Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, medical condition including acquired immune deficiency syndrome (AIDS) and AIDS-related conditions, or any other protected status. Also pursuant to the San Francisco Fair Chance Ordinance, we encourage and will consider for employment qualified applicants with arrest and conviction records.

Applicants with Disabilities

Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of special needs at the time of application.

Skai is an E-Verify employer