Product Marketing Manager

** Product Marketing Manager — Sector & Regional GTM
** Salary Range: £85-90k DOEi2, a Harris Computer company, are seeking a Product Marketing Manager on a full-time, permanent, remote-working basis, in the UK.
** Role Overview
** This is a new headcount and a critical role in our Marketing organisation. You’ll help define and execute a sharper, sector-specific go-to-market (GTM) across regions, evolve our messaging towards user- and mission-led storytelling, help strengthen our brand profile through leadership, and build a scalable two-way feedback loop between customers/market and product development. The successful candidate will report into the Global Marketing Director.

Product Marketing at i2 sits at the intersection of Product, Sales, and Marketing - driving positioning, launches, customer insights, content and enablement. You’ll collaborate closely with Product Management peers and key partners across Customer Success, R&D / Innovation, Sales, and strategic initiatives including Communities and Know Your Customer (KYC).
** Key Responsibilities
**** Sector × Region GTM strategy and execution
** Define and continuously improve the GTM for each sector in each region:
* ** Sectors:
** Law Enforcement, Defence, Military, Commercial Fraud
* ** Regions:
** EMEA, North America, APAC, LATAM

Key activities:

* Create clear positioning, messaging, value propositions and narrative frameworks tailored to sector missions, buyers and workflows.
* Lead cross-functional GTM planning for launches, major enhancements and solution packaging - working with Product, Sales, Field/Regional Marketing and Customer Success.
* Develop buyer personas, journey stages, objections handling and competitive differentiation for each sector/region.
* Drive market/competitive intelligence and translate insights into actionable plays and messaging updates.
** Mission-led content strategy, thought leadership and PR support
** Shift i2’s messaging to be more user- and mission-led, and increase our thought leadership footprint:
* Create and maintain a content roadmap by sector/region (pillars, themes, proof points, customer stories).
* Produce, curate (and orchestrate creation of) high-impact assets: thought leadership articles, solution briefs, whitepapers, case studies, presentations, webinars, blogs, enablement guides.
* Partner with Comms/PR to translate product and customer outcomes into credible external narratives and spokesperson-ready points of view.
** Two-way customer + market feedback loop into product development
** Build a central, repeatable mechanism that connects customer needs and market signals to product strategy and roadmap:
* Establish a “voice of customer/market” operating cadence: win/loss themes, CS insights, advisory input, analyst feedback, competitor moves.
* Collate and curate insights, input and feedback from customer facing teams, including sales, partners, communities.
* Synthesize insights into clear recommendations for Product Management and R&D/Innovation; influence priorities with evidence and narrative.
* Create internal knowledge artefacts (insight briefs, messaging updates, battle cards) and ensure adoption across GTM teams.
** Sales and Customer Success enablement
** Enable field teams to articulate i2’s value in sector-relevant language:
* Build playbooks, pitch decks, battle cards, talk tracks, demo narratives, and launch toolkits; iterate based on Sales/CS feedback.
* Support strategic deals with message mapping, competitive positioning and proof points.
** What success looks like (first 6–12 months)
*** Clear sector/region GTM frameworks are live and adopted (positioning, personas, narratives, plays, launch process).
* Noticeable shift in external messaging toward user and mission outcomes; stronger thought leadership cadence and PR-ready storylines.
* A functioning feedback loop produces measurable product/roadmap influence and faster, sharper messaging iteration.
* Sales and CS report improved readiness: consistent assets, fewer “one-off” requests, higher confidence in differentiation.
** Who you’ll work with**
* ** Internal:
** Product Management, R&D/Innovation, Customer Success, Sales (and Sales Enablement),…