Executive Director, Performance Marketing & Social Commerce

Location: California

Executive Director, Performance Marketing & Social Commerce page is loaded## Executive Director, Performance Marketing & Social Commerce locations:
Remote - California time type:
Regular posted on:
Posted Todayjob requisition :
R-3325
** BODi
* * is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by.

But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.

BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by.

But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.

We’re hiring a leader to help define and execute how paid acquisition and social commerce scale as growth drivers for the business. Reporting to the Chief of Growth, this position leads a $XXM+ annual paid acquisition portfolio spanning Meta, Google, You Tube, affiliates, Snap, Tik Tok, Amazon, programmatic, streaming, CTV, OOH, retail media, and emerging platforms such as Tik Tok Shop.

The position sets channel strategy and directs investment across the full-funnel DTC media mix, responsible for driving CAC efficiency, LTV growth, customer acquisition, and meaningful revenue contribution through disciplined budget allocation, continuous optimization, and ongoing testing across channels. It requires someone who can push innovation across creators, creative, and emerging commerce platforms while continuing to deliver strong results in established revenue channels such as search and paid social.

Working in close partnership with e-commerce and merchandising teams, the role helps strengthen the customer journey from acquisition through conversion while leading the paid acquisition engine.
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* Job Responsibilities:

*** Define the vision, strategy, and operating model for growth across direct response channels, creator-led performance marketing, affiliate, Tik Tok Shop, and performance creative.
* Own the investment strategy and performance outcomes across the full-funnel DTC media portfolio, including Meta, Tik Tok, Google (Search, Shopping, You Tube), programmatic, streaming, Amazon, and CTV, with accountability to CAC, MER, ROAS, LTV, payback, and incremental revenue.
* Set execution standards across channels, including bidding strategy, audience segmentation, value-based optimization, creative testing velocity, prospecting and retargeting structure, and dynamic budget allocation based on marginal returns and incrementality insights.
* Lead the strategy for high-velocity performance creative across paid social, video, audio, and creator-driven formats to continuously improve acquisition efficiency and scale.
* Own media investment planning and forecasting, including annual and quarterly budget allocation, pacing, and performance management.
* Partner closely with e-commerce and onsite merchandising teams to improve acquisition-to-conversion performance by aligning media insights with landing pages, PDPs, checkout optimization, merchandising strategy, and promotional or bundle offers to increase CVR, AOV, and revenue per session.
* Partner with peers in the Data and Analytics team to drive testing and…