Organic Social & Content Lead

About Lulla Bellz

Lulla Bellz is The UK's No.1 online retailer and one-stop beauty destination for Premium Synthetic and Luxury Human Hair Extensions.

Our mission is to inspire confidence. As an IT-girl brand with a “you CAN sit with us” attitude, we combine best‑friend energy with big‑sister authority. You will embody that tone daily—creating content that makes our audience feel seen, empowered and excited to transform their look.

We’re a social‑first, trend‑driven brand at the heart of beauty culture. Our community comes to us for inspiration, relatability and instant transformation and we show up for them daily.

We’re hiring an Organic Social & Content Lead to take ownership of our core organic channels while acting as a recognisable face and personality of Lulla Bellz across our organic social channels.

This is a hands‑on role focused on content execution, channel management and on‑camera presence. You will be responsible for delivering consistent, engaging organic content and supporting Tik Tok Live as a key commerce channel.

• Own our organic social channels
• Create high-performing short‑form content
• Be regularly on camera
• Bring our campaigns and launches to life through organic content
• Help grow our channels through engaging, personality‑led output
• Lead on EGC (employee generated content)
• Host Tik Tok Lives

• Concept, film and edit short‑form video content
• Confidently appear on camera as a recognisable brand personality
• Create product demos, transformations and confidence‑led storytelling
• Develop and scale EGC formats
• Identify and feature team members in relatable, personality‑led content
• Ensure content feels native, engaging and platform‑appropriate

This role requires someone comfortable being the face of the brand on social.

• Own day‑to‑day management of our organic social channels (Instagram & Tik Tok)
• Execute campaign content rollouts across organic
• Plan and schedule daily content
• Ensure consistent posting rhythm and channel hygiene
• Support product launches, key trading moments and brand activations
• Monitor performance and flag opportunities for improvement

You are responsible for ensuring organic runs smoothly, consistently and professionally.

• Host regular Tik Tok Live sessions
• Confidently demonstrate and style hair extensions in real time
• Engage viewers and answer product questions
• Support Live planning around launches and commercial priorities
• Contribute to driving revenue through live selling

• Confident and natural on camera
• Comfortable being the face of a brand
• Experienced in creating and editing short‑form video (Cap Cut, Premiere Pro, Tik Tok native tools)
• Obsessed with Tik Tok and Instagram
• Commercially aware and excited by content driving sales
• Understanding of performance metrics (engagement, views etc.)
• Highly organised and proactive

• Already create content personally
• Love hair, beauty or styling
• Can confidently apply and blend hair extensions yourself

• Salary: £26,000 - £28,000
• Hybrid role: 3 days Manchester office, 2 days working from home