Manager II Regional Marketing Programs

Category/Area of Expertise: Marketing

Job Requisition: 485507

Address: USA-ME-Scarborough-145 Pleasant Hill Rd

Store Code: Marketing - North (2761038)

Hannaford Supermarkets started out as a fresh produce vendor in Portland, Maine way back in 1883, and is still connected to those early roots as a local market. Hannaford actively seeks out farmers and producers to join our Local program which celebrates not only local foods, but the preservation of farmland, local traditions and local jobs. The connection we have to the source of our fresh foods is core to the way we do business, becoming the first major supermarket in the United States to document that all its seafood products were sustainably harvested.

Hannaford offers a flexible work environment, with a hybrid work expectation for Home Office based positions of being physically present in the Scarborough Home Office 3 days a week. This expectation serves to nourish our culture, showcase care through flexibility, and strengthen our partnerships.

Develops innovative marketing strategies and leads the development and execution of integrated marketing programs that attract new customers, inspire loyalty, and drive profitable market share growth. Acts as a key strategic partner with Retail Operations and Retail Services in the development of store and market level sales building programs, including remodels, grand re-openings, and defense plans. Collaborates with Ecommerce Team on marketing for Hannaford-To-Go openings.

Responsible for price communication and price investment marketing strategies and plans including flyer strategy. Develops and manages marketing budgets that support those areas. Promotes brand integrity throughout all related marketing activities.

• Lead annual and ongoing marketing planning processes that build brand equity and support individual store, and market level growth in sales and profitability.
• Partner with Retail Operations to develop and execute individual store and market level sales building programs.
• Provide strategic leadership and oversee development and execution of Grand Opening, Competitive Defense, and Remodel marketing plans.
• Leverage knowledge of key marketing channels and tactical execution to refine and optimize marketing plans and ensure executional excellence in store.
• Partner with Ecommerce Team to develop and execute new Hannaford-To-Go Opening marketing plans.
• Build deep knowledge of store level and market specific situations including competitors, store performance, customers, cultural differences, and community opportunities.
• Evaluate and refine price and value messaging to ensure alignment with customer expectations and market trends. Analyze competitive pricing strategies, customer feedback, and sales performance to identify opportunities for improvement. Develop data‑driven recommendations to optimize messaging and positioning, ensuring it effectively communicates the value proposition. Collaborate with cross‑functional teams to implement strategies that maximize impact on customer acquisition, retention, and overall share growth.
• Lead flyer strategy and oversee content, distribution, and design.
• Continuously seek, identify, and test new vehicles for driving sales and building Hannaford brand equity.
• Ensure that tactical execution aligns with brand equity, brand strategy and visual guidelines to create a consistent customer message across the store and communication activities.
• Act as an advocate and champion of the Marketing function in creating a work environment and generating creative output that demonstrates growth impact, customer centricity, and a collaborative approach to work.

• 7+ years of retail marketing experience - preferably in an omnichannel role
• Bachelor's Degree
• 5 years of management experience

• Strong leadership skills and presence, and ability to influence at all levels
• Strong communication skills, both written and verbal
• Strong interpersonal and collaboration skills
• Ability to successfully manage competing priorities
• Ability to translate data into meaningful insight(s)
• Ability to wire plans and programs across…