Lifecycle Marketing Specialist; US - REMOTE

Kindred Bravely is looking for a data-driven and detail-oriented Lifecycle Marketing Specialist to support and execute retention marketing strategies that deepen customer relationships and drive repeat purchases through email, SMS, and other owned channels, while helping make moms’ lives easier through our thoughtfully designed maternity and postpartum essentials.

Kindred Bravely exists to make early motherhood feel a little less overwhelming and a lot more supported. Trusted by millions of moms since 2015, Kindred Bravely thoughtfully designs award-winning maternity, postpartum, breastfeeding, and baby essentials that offer unparalleled comfort and intuitive function, allowing moms to feel supported, empowered, and more like themselves.

Kindred Bravely is looking for a highly organized, data-driven, and execution-focused Lifecycle Marketing Specialist to support and scale our customer retention programs. The ideal candidate has hands‑on experience building and deploying email and SMS campaigns, a strong understanding of lifecycle marketing strategies, and a passion for using data and testing to improve customer engagement and lifetime value.

Reporting to the Lifecycle Marketing Manager, you will play a key role in bringing lifecycle strategies to life across email, SMS, direct mail, and other owned channels. This role is critical to ensuring campaigns are executed with precision, optimized through testing and performance insights, and aligned with the customer journey.

You will work closely with cross‑functional partners across creative, merchandising, and marketing to deliver thoughtful, personalized communications that deepen customer relationships, drive repeat purchases, and support the long‑term growth of the business.

• Is exceptional  take ownership of your work, proactively solve problems, and consistently deliver high-quality campaigns.
• Is data-driven. You use performance insights to optimize campaigns, identify trends, and improve engagement and repeat purchase behavior.
• Is a creative tester. You enjoy experimenting with subject lines, messaging, segmentation, and timing to discover what resonates most with customers.
• Is detail-oriented. You ensure campaigns are accurate, on brand, and launched on time through careful QA and strong organization.
• Is collaborative. You work closely with creative, merchandising, and marketing partners to deliver cohesive, customer-focused communications.
• Is hands‑on. You enjoy building campaigns in Klaviyo, managing the calendar, analyzing performance, and continuously improving lifecycle programs.
• Is curious and growth‑oriented. You are motivated to learn, experiment, and evolve lifecycle strategies over time.

• Partner with the Retention Marketing Manager to maintain the customer editorial calendar, ensuring all campaigns, automations, and promotions are planned and executed on schedule.
• Collaborate cross‑functionally to align creative, product, and marketing resources with the calendar.
• Track deadlines, dependencies, and priorities to ensure campaigns launch as planned.
• Proactively flag conflicts, delays, or missing assets and propose solutions to keep the calendar on track.

• Build, QA, and deploy email and SMS campaigns and automated flows in Klaviyo with precision and timeliness.
• Maintain high standards for deliverability, brand consistency, and lifecycle alignment.
• Ensure campaigns are executed according to strategic goals, with accurate segmentation and personalization.

• Develop and test subject lines, preview text, creative, and timing to maximize engagement and revenue.
• Use performance insights to iterate campaigns, flows, and lifecycle programs.
• Leverage AI tools and other resources to scale idea generation, testing, and optimization efforts.
• Translate marketing strategy into actionable creative briefs with clear guidance for internal and external teams.
• Provide feedback grounded in performance data, ensuring creative output aligns with brand voice and lifecycle…