Senior Paid Media Specialist, E-Commerce

Summary of the Role

Thomson Reuters is seeking a data‑driven Senior Paid Media Specialist, E‑Commerce to own strategy and hands‑on execution across various paid media channels and platforms including Google Ads and Facebook/Meta Ads for our B2B e‑commerce growth. You will lead full‑funnel acquisition and retargeting, optimize product feeds to power Shopping/Performance Max and catalog campaigns, and measure impact via Adobe Analytics. This role balances strategic planning with day‑to‑day campaign management, budget pacing, experimentation, and clear reporting to revenue goals.

• Make budget and channel recommendations for investment in paid media marketing programs to deliver against e‑commerce sales goals for Print and Digital Software products.
• Own and report on the outcomes of paid media investments, including optimization plans to address gaps between target and actual performance.
• Lead paid media strategy and execution across Google Ads (Search, Shopping, PMAX, You Tube) and Meta (Facebook/Instagram) to drive e‑commerce revenue and qualified demand.
• Work with technical teams to generate and optimize product data feeds (Merchant Center, feed tools) to improve coverage, data quality, and performance.
• Run structured testing (audience, creative, landing pages), manage budgets to ROAS/CAC targets, and deliver weekly insights and recommendations.
• Collaborate with Creative, Web, and Sales to align messaging and conversion paths.

• Core channel expertise
  • Google Ads:
    Search, Shopping, Performance Max, You Tube; query mining, negatives, bid strategies.
  • Meta (Facebook/Instagram) Ads: prospecting, retargeting, creative/audience testing.
  • Feed‑based advertising:
    Google Merchant Center; feed tools (Feedonomics/Data Feed Watch ); data quality rules and troubleshooting.
  • Technical feed quality optimization and enhancements via business rules.
  • Bidding strategy familiarity and testing including target CPL, ROAS‑based bidding, etc.
• Optimization and experimentation
  • Structured testing: audiences, creatives, landing pages; incrementality and lift where applicable.
  • Budget management and pacing; spend allocation by channel/campaign to targets.
• Technical & Analytics Skills
  • Advanced Excel/Google Sheets.
  • Adobe Analytics experience.
  • Feed optimization tool experience with Feedonomics or similar platform.
  • Basic understanding of CRM/marketing automation (Salesforce, Eloqua).
• Collaboration and communication
  • Clear, executive‑ready reporting and recommendations.
  • Cross‑functional partnering with Creative, Web/Rev Ops, Sales.

• 3–5 years hands‑on B2B paid media experience with direct platform ownership.
• Strong history of cross‑functional partnership with marketing and web teams.
• Bachelor's degree in Marketing, Business, or related field.
• Google Ads certification.
• Demonstrated success driving e‑commerce outcomes (transactions, ROAS, CP Conv improvements).

• Hybrid Work Model: flexible hybrid working environment (2‑3 days a week in the office) with seamless digital and physical connectivity.
• Flexibility & Work‑Life Balance:
  Flex My Way policies, work from anywhere up to 8 weeks per year.
• Career Development and Growth: continuous learning, Grow My Way programming, skills‑first approach.
• Industry Competitive Benefits: flexible vacation, two company‑wide Mental Health Days off, Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for wellbeing.
• Culture: award‑winning reputation for inclusion, flexibility, work‑life balance, and core values of customer obsession, competitive spirit, challenging thinking, fast learning, and teamwork.
• Social Impact: two paid volunteer days per year, ESG initiatives, pro‑bono consulting projects.
• Making a Real‑World Impact: support customers in upholding the rule of law, transparency, and unbiased information worldwide.

For eligible US locations, unless otherwise noted, the base compensation range for this role is $74,200 USD – $137,800 USD. Base pay is positioned within the range based on factors including knowledge, skills, experience, and internal equity. Base pay is part of a comprehensive Total Reward program which also…