Digital Marketing Specialist Benelux

As Virtuagym keeps on growing, we are now looking for a new face to complement our Marketing team. As Digital Marketing Specialist Benelux (
Dutch native-level speaker) in the Content team, you will be responsible for owning and improving the marketing mix for the region and to help us enhance our content and reach our Dutch‑speaking audience more effectively. Will you join us in our quest to create a healthier and happier world?

Join a high performing team and make an impact!

We're a passionate, driven team with a strong focus on growth and delivering outstanding results. At Virtuagym, we cultivate a high-performance culture built on dedication, ownership and driving excellence. If you're a self-starter who embraces challenges, thrives in a fast‑paced, dynamic environment and keeps going where others might stop, this could be the perfect role for you! In return, you’ll join a team where you can grow, develop, and truly unlock your full potential.

We have a beautiful office in the centre of Amsterdam and while we foster getting together to exchange ideas and energy, we are a remote-friendly company. This means that you have the freedom to work from home whenever you want, provided you keep delivering great results!

At the same time we love bringing our teams together by organising team events and company parties to brainstorm about the future of our industry and build friendships, while having fun along the way.

As Digital Marketing Specialist Benelux, you will be responsible for helping grow our brand awareness and market share in the region, with a focus on creating and localising high‑quality content tailored to our Dutch‑speaking audience. You will work closely with your colleagues in marketing, as well as with Benelux stakeholders in Sales and Customer Success, to ensure our brand message is consistently conveyed across various platforms.

You will report to the Content Marketing Manager. This role requires an understanding of the fitness industry, excellent writing skills, and the ability to produce engaging and persuasive content. We are looking for a full‑time employee.

• Gaining a deep understanding of our customers and prospects, finding new and innovative ways to target and engage them across all marketing channels
• Developing original content in Dutch, including blog posts, customer stories, PR, articles, ad copy and marketing emails, that aligns with our brand voice and engages our target audience.
• Creating compelling and attention‑grabbing campaigns for high‑impact interactions in order to create awareness and drive conversions
• Localising existing English content into Dutch, ensuring cultural relevance and maintaining the original intent and tone, as well as reviewing and editing existing content to ensure accuracy, clarity, and consistency.
• Implementing SEO best practices in all written content to improve organic search rankings and drive traffic to our website.
• Establishing and reporting on metrics that help refine the performance of these initiatives, while keeping an eye on the full funnel (closed deals and retention).

• Minimum of 3 years of copywriting experience, preferably in the fitness industry.
• Native‑level proficiency in Dutch with excellent writing and editing skills. Proficiency in English is also required for effective communication with the team.
• Strong understanding of the fitness industry, including current trends and terminology.
• Ability to produce error‑free content that is grammatically correct and adheres to brand guidelines.
• A knack for creating compelling and engaging content that resonates with the target audience.
• Ability to manage multiple projects simultaneously and meet deadlines within the allocated hours.
• Familiarity with content management systems (CMS), SEO tools, and basic HTML is a plus.

🚀 Grow your career by having a direct impact on our business results, in a team where learning and personal growth are at the core.

🌎 Remote‑friendly: you can work from your home in The Netherlands.

Please note:

for our Amsterdam office…