Marketing Intern - Summer - Opry Entertainment Group

As a Marketing Intern with Opry Entertainment (OEG), you'll engage in experiential learning in live entertainment marketing while supporting the promotional efforts that drive audiences to our iconic venues, with a focus on events and co‑promotions with key partners in and around Nashville. You'll gain hands‑on experience with marketing initiatives, including audience acquisition, sweepstakes and partnership activations, project coordination, quality reviews of marketing materials, sponsorship fulfillment, and other campaign‑related projects.

As the ideal candidate, you bring enthusiasm to learn, strong communication skills, and a genuine passion for music and marketing.

Our 12‑week paid internship program offers current students hands‑on experience in corporate and operations functions across our Nashville market. The program begins Monday, May 18th and will conclude Friday, August 7th. Interns will work up to 40 hours per week in office or venue settings.

Applications must be received by Monday, March 2nd to be considered. To apply, complete your candidate profile through our careers portal and submit your resume, one-page cover letter, and current transcript. We recommend your cover letter explain how your education and experience relate to this internship and your academic or career goals.

Please combine your resume, a one-page cover letter, and a copy of your current transcript into ONE PDF DOCUMENT and upload in the RESUME section of the application process.

These are in‑person positions based in Nashville, Tennessee. Remote work, relocation assistance, and visa sponsorship are not available. To be eligible, you must be a current student with reliable transportation and eligibility to work in the U.S. All offers are contingent upon successful completion of a background check, including federally mandated E‑Verify processes. Internships are temporary positions as designed with Ryman Hospitality Properties (RHP) and Opry Entertainment Group (OEG) and does not constitute a guarantee of employment for any specific duration.

Your employment with the company is considered “at will” and can be terminated by you at any time. Ryman Hospitality Properties Inc. also reserves that same right.

Due to the high volume of applications, only candidates selected for interviews will be contacted. Please do not call to inquire about your application status.

• Assist with audience acquisition and lead generation initiatives to drive audience growth.
• Support sweepstakes rollouts, including identifying partnership opportunities, defining plans and prizing, developing briefs, and coordinating timelines and launches. Track KPIs and manage prize fulfillment.
• Assist with the coordination and execution of partnership activation plans.
• Provide project support by creating and managing timelines, planning project needs, coordinating with key stakeholders, updating brand calendars, and providing project status updates.
• Conduct reviews of marketing elements across owned channels and third‑party sites, including promotional offers, to ensure brand messaging quality and consistency.
• Ensure fulfillment of sponsorship exposure elements and coordinate the execution of sponsor‑related requests.
• Additional projects may include consumer insights research, supporting onsite activations, preparing promotional graphics, creating UTMs, and developing campaign overview decks.
• Perform other duties as assigned.

• Currently enrolled in an undergraduate or graduate program studying Music Business, Business, Communications, Marketing, or related field
• 1+ years' completed coursework in Music Business, Business, Communications, Marketing, or related field

• Experience in promotions, events planning, publicity, band management, or public relations preferred
• Social media marketing experience and knowledge of country music preferred

• Effective interpersonal, verbal, and written communication skills
• Passion for entertainment, hospitality, marketing, and business, with an interest in sales
• Able to take initiative on individual tasks while working collaboratively with a team
• Positive, proactive, and eager to learn, with the ability to think on your feet and handle new challenges
• Proficient with Microsoft Office Suite, Adobe Photoshop skills, basic HTML knowledge
• Able to work a flexible schedule, including evenings, weekends, and holidays to experience full‑cycle business operations